Data Lab allows you to step beyond the survey structure as it was fielded by adding Virtual Questions (VQ). 

VQs can be used to aggregate responses given on the same or different questions of a survey, create custom demographic splits, combine top 2 box and more! VQs can be added anywhere in the survey and move them by simply dragging and dropping like you would a question in the Survey Editor. VQs will function similarly to normal questions - you can filter, export and use them with Crosstab or Sig Testing. VQs will be instantly saved locally in your browser as you create them. To save them on the server and share with others create a shareable Reports.

Let's start with adding a VQ to your survey:


Once the VQ is added we need to give it a name or label and add in the criteria. For this example I want to compare people who are aware of Hulu on Q1 vs people who subscribe on Q2. Select the criteria from the drop down, assign a label and repeat for the second bar in your chart. Once all the criteria is added select "Generate Chart" and watch the custom chart populate in seconds! 


 From here you can use the VQ to filter the rest of the survey, export the data or use the VQ to create a custom banner for Crosstab or Stat Sig Test. 

This is only one example of dozens of use cases for Virtual Questions. Data Lab is currently in public beta. For a limited time enjoy the brand new Data Lab functionality on the house and share your feedback! Reach out to support@aytm.com or click the chat bubble at the bottom right of your screen. 

Did this answer your question?