Launching a Panel Survey? Well we have great news for you! AYTM offers the following ten demographic traits with every US panel survey so you don't have to ask them. These Include: 

  • Gender
  • Age Range
  • Income
  • Ethnicity
  • Education
  • Employment Status
  • Career
  • Relationship Status
  • Parental status
  • Location

Once your survey is live you can start analyzing your data. Each demographic trait offers the following breakouts when filtering on the statistics page:

Age*: 

  • 13-17
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+

*The specific age of a respondent will be shown in raw data exports. 

Career: 

  • Accounting/Finance/Banking
  •  Advertising/Graphic design
  •  Arts and entertainment
  • Clerical
  • Healthcare
  • Hospitality
  • IT
  • Legal
  • Management
  • Military
  • Public safety
  • Real estate
  • Retail
  • Small business owner
  • Student
  • Other

Education:

  • No college 
  • Some college 
  • 2yr degree 
  • 4yr degree 
  • Grad school degree 
  • Professional degree

Employment: 

  • Full time  
  • Part Time  
  • Retired  
  • Student  
  • Unemployed

Ethnicity:

  • African-American 
  • Asian-American 
  • Hispanic/Latino-American 
  • Indian-American 
  • Native American 
  • White American

Parental Statues:

  • no children 
  • 1 child 
  • 2 children 
  • 3 children 
  • 4 children 
  • 5+ children

Relationship Status:

  • Single 
  • Engaged 
  • Living with a significant other 
  • Married 
  • Divorced 
  • Widowed

HHI:

  • $0-$25,000 
  • $25,000 - $50,000 
  • $50,000 - $75,000 
  • $75,000 - $100,000 
  • $100,00 - $200,000 
  • $200,000 - $500,000 
  • >$500,000

Location:

For respondents in the US we will include: Country, Region, Metro Area, State, County and Zip Code in the raw data export.

Please note some international countries may offer less than 10 traits. For each country the demographics listed on the Target Market page will be included with your raw data.

If you have any additional questions please reach out to support@aytm.com or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you!

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