With every survey launched to our panel we include demographic traits so you don't have to ask. For every PanelSurvey launched to our US panel we include the following ten demographic traits:

  • Gender
  • Age Range
  • Income
  • Ethnicity
  • Education
  • Employment Status
  • Career
  • Relationship Status
  • Parental status
  • Location

All of these data points will be included in the raw data and you can filter your statistics page by these demographic traits.

If you are launching a survey outside the US we do include demographic traits but certain countries will have less than ten. Any demographic traits we don't include will need to be added to the body of the survey.

Pro tip: The demographic traits listed on the Target Market page will be what is included for each Country.

If you have any questions or don't see the country you need just chat us or email support@aytm.com and we can provide you with a custom quote!

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