Within the psychographic section of the Target Market page, we provide the option to better pinpoint a target market based on psychographic characteristics via our list of 2,000+ House Tags. 

First, click on the “+” next to Add Prequalification. 

There are two ways that you can search for a House Tag:

1. Click the text field and begin to type your specific category. All available options will appear.

2. Click “browse all” at the bottom. 

 Once selected you can toggle between include and exclude.

When using our house tags, you will have the option to add as many as 3 pre-screeners. 

If you have any additional questions please reach out to support@aytm.com or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you! 

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