Data Lab allows you to step beyond the survey structure as it was fielded by adding Virtual Questions (VQ). 

VQs can be used to aggregate responses given on the same or different questions of a survey, create custom demographic splits, combine top 2 box and more! VQs can be added anywhere in the survey and move them by simply dragging and dropping like you would a question in the Survey Editor. 

VQs will function similarly to normal questions - you can filter, export and use them with Crosstab or Sig Testing. VQs will be instantly saved locally in your browser as you create them. To save them on the server and share with others create a shareable Reports.

Adding a VQ to Your Survey

Step 1: Drag and Drop

Find the Data Lab tab from the left menu of your stats page. You can then "drag and drop" the VQ into your survey data.

A Virtual Question can be added in at any point in your data no matter what questions they are pulling from. A recommended placement would either be at the beginning or end of your data for easy readability, or before or after the question it is about. 

Step 2: Adding a Name

Once the VQ is added, decide if you want to pull demographics (if you are interested in filtering for traits in addition to combining responses), give your VQ a name, and click "CREATE."

Step 3: Selecting from the Questions/Answers

For this example, let's compare people who responded "very often" or "often" to Q5: "How often to you go to the movie theater?"  to people who responded "yes" to Q6: "Are you currently subscribed to a movie theater club?" Select these criteria from the drop-downs, assign a label to each criteria, then click "Generate the Chart" and watch the custom chart populate in just a few moments

After you've done this, the VQ becomes an active part of your survey data like the rest of questions, becoming available for use in filtering the rest of the survey data, exports, and even using the VQ to create a custom banner for Crosstab or Significance Testing.

You can review the following articles to learn more about the different options for Virtual Questions:

Make sure to save your Virtual Question work as a new report! You'll be able to share it with colleagues or access it yourself at a later time. Follow the Article down below if you need to find out how to save a custom report.

This is only one example of dozens of use cases for Virtual Questions. Data Lab is currently in public beta. 

For a limited time enjoy the brand new Data Lab functionality on the house and share your feedback! Reach out to or click the chat bubble at the bottom right of your screen. 

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