Chat with us
  1. aytm Help Center
  2. Knowledge Base
  3. Targeting Respondents

Articles in this section

See more

When determining United States respondents' Race and Ethnicity demographics, aytm asks two separate questions to align as closely as possible with US Census definitions. 

 

Hispanic origin ethnicity question

Snag_6dd03e.png

 

 

Multiselect Race question

Snag_6f3387.png

 

 

Static Definitions for ethnicity

These two questions provide a mutually exclusive view of ethnicity/race based on the following definitions. The ethnicity trait is available on the Target Market page of a survey to be used in sample filters and quotas, the Survey Editor page through aytm Logic, and the Results page for use in survey analysis. 

US Hispanic Race(s) selected Ethnicity
Yes N/A, Any selction(s) Hispanic/Latino (American), regardless of other Race identified
No Black/African-American only Black/African-American
No Asian only Asian (American)
No Native American only Native American
No White only White (American)
No Other Other, regardless of number of variants selected by respondent
No Multiple options selected, but not Other Multiracial

For surveys launched prior to our demographic update in 2022, race and ethnicity questions were explored in a different format. On those surveys, there may be a Race or Ethnicity marked as "Indian-American".