Star/Smiley rating is a simple way to gather ratings for several entities in the same question, such as asking respondents to rate different aspects of a product or service. Smiley ratings allow respondents to convey their basic level of happiness on each item whereas stars convey approval/quality ratings.
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1. Building a Star/Smiley Question
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2. Customizing Smiley scales
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3. Customizing Star scales
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4. Analyzing Star and Smiley questions
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On the Results page, color-coded answers display as percentage results for each Sub-Question on a stacked bar chart. Line-by-line data for each Sub-Question is displayed below the Summary chart. Star questions have an additional line-by-line breakdown of data below the Summary chart.
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Take a test drive on real-world results for this question type! Explore a live demo report.
Learn more about Interpreting Score Averages.




