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Research Tests

Built-in experiments to help you get your insights faster.

Advanced MaxDiff
  • Overview: MaxDiff Research Test
  • Building an Advanced MaxDiff
  • Analyzing an Advanced MaxDiff
  • Advanced MaxDiff Aggregate Methodology
  • Advanced MaxDiff HB Methodology
  • Advanced MaxDiff HB TURF Analysis

Conjoint
  • Overview: Conjoint Research Test
  • Programming a Conjoint test
  • Analyzing a Conjoint test
  • Conjoint Express Methodology
  • Conjoint Segmentation Methodology

Shelf Test
  • Overview of Shelf Test
  • Programming a Shelf Test
  • Bulk Upload Assets for Shelf Test
  • Shelf Test Customizations
  • Club Store Shelves
  • Shelf Test Logic
See all 9 articles

Van Konan
  • Comparing Price Methodologies
  • Overview: Van Konan Price Optimization Research Test
  • Building a Van Konan test
  • Analyzing a Van Konan test
  • A Deeper Look at Van Konan Price Optimization Model
  • Setting up a Van Konan Price Optimization Research Test

Competitive Topography
  • Overview: Competitive Topography Research Test
  • Competitive Topography Methodology

Survey Best Practices
  • Monadic Concept Testing with aytm (Video)
  • Best Practices: Translating surveys
  • Kano Continuous Methodology
  • Conjoint: Best Practices and Design Recommendations
  • Exporting side-by-side concept comparisons (Video)
  • Kano Discrete Analysis Methodology
See all 7 articles

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