Research Tests

Advanced MaxDiff

• Overview: MaxDiff Research Test
• Building an Advanced MaxDiff
• Analyzing an Advanced MaxDiff
• Advanced MaxDiff Aggregate Methodology
• Advanced MaxDiff HB Methodology
• Advanced MaxDiff HB TURF Analysis

See all 7 articles

Conjoint

• Overview: Conjoint Research Test
• Programming a Conjoint test
• Analyzing a Conjoint test
• Conjoint Express Methodology
• Conjoint Segmentation Methodology

Shelf Test

• Overview of Shelf Test
• Programming a Shelf Test
• Bulk Upload Assets for Shelf Test
• Shelf Test Customizations
• Club Store Shelves
• Shelf Test Logic

See all 9 articles

Van Konan

• Comparing Price Methodologies
• Overview: Van Konan Price Optimization Research Test
• Building a Van Konan test
• Analyzing a Van Konan test
• A Deeper Look at Van Konan Price Optimization Model

Competitive Topography

• Overview: Competitive Topography Research Test
• Building a Topography Test
• Competitive Topography Methodology

Survey Best Practices

• Monadic Concept Testing with aytm (Video)
• Best Practices: Translating Multi-Country Surveys
• Kano Continuous Methodology
• Conjoint: Best Practices and Design Recommendations
• Exporting side-by-side concept comparisons (Video)
• Kano Discrete Analysis Methodology