Enhance respondent recall by embedding up to two videos directly within single choice, checkbox, slider, or polarity scale survey questions. This feature displays previously-viewed video content alongside related questions — similar to piped-in images — providing a visual reference without relying solely on memory.

This feature uses Smart Loops for content delivery. Please contact your account manager or support@aytm.com to have this feature enabled for your account.

How Does It Work?

This feature exclusively supports single choice, checkbox, slider, and polarity scale question types, using Smart Loop references and variables to dynamically insert videos into those questions.

1. Click on a question type icon within your survey, or the New Question button at the bottom, and select Add a/Convert into a Smart Loop in the top right corner of the menu.
2. Click the + button to the right of the table and select Video Variable. To show multiple videos, add additional Video Variables to the Smart Loop table.
3. In the table, click the Video dropdown icon to upload a video from your computer, or drag and drop a video over the drop target.
4. Add any desired Radio Button, Checkbox, Slider, or Polarity Scale question types into your Smart Loop.
5. In each question text field, add the reference for the appropriate video variable (e.g. [variable_2]) to pipe the video alongside the actual question text.
6. Finish setting up the Smart Loop with the appropriate settings.

💡 Tip: To show two videos side by side, add both variables to the question text (e.g. [video1][video2]).

⚠️ Note: If you prefer not to use a Smart Loop, after adding the videos to the table, click the gear icon and select Convert to Regular Questions. Once converted, the Smart Loop variable logic changes to an [asset "vd..."] format. Do not modify this logic, as it ensures the correct video remains properly piped into all relevant questions.

Respondent Experience

When a video is piped into a question, it displays above the question and answer text. If two videos are piped into a single question, respondents can click the Second Video and First Video buttons to switch between them. Respondents may ignore the video(s) and make an answer selection at any time.

⚠️ Note: There is currently no requirement that respondents watch the video(s) in their entirety with this method. To require full video viewing, add the video(s) as video question(s) and adjust the view settings before advancing respondents to subsequently-piped questions.

Stats Page

For quality assurance purposes, you can track whether respondents clicked on the piped-in video. This information is recorded as a custom variable and is accessible on the stats page.

1. Click the Filters icon in the left toolbar.
2. Scroll down to Filter by Variables.
3. Select the desired variable, titled as status:.
4. Check the boxes to select Completed and/or Screened out.
5. Click Apply Filters.

Exports

Within Excel, Excel with coded maps, and Raw CSV exports, new columns will be added showing the starting position for each stimulus among the set. In the exports you'll see references to and corresponding columns for Q#M#PV (Question number, media number, position value).