Once products are imported into the Ecommerce simulation, each product card becomes fully customizable, allowing researchers to tailor the virtual shopping experience to meet specific study objectives.

Shopping, Findability, and Focus Mode

Ecommerce offers customizable modes that let you tailor the virtual shopping experience to your research goals. Whether you're simulating a full shopping journey, testing product visibility, or directing attention to specific items, Shopping, Findability, and Focus Mode provide flexible ways to explore consumer behavior.

1. Shopping Mode — simulates a traditional online shopping experience. This mode is ideal for testing product appeal, pricing strategies, and purchase behavior in a realistic digital environment. Respondents can browse products, view pricing, and add items to their cart.
2. Findability Mode — designed to test how easily respondents can locate specific products. This mode is especially useful for packaging tests, brand visibility studies, and shelf placement evaluations. When enabled, respondents are auto-advanced to the next question after selecting a product. Optional product card settings allow you to hide price tags to focus purely on visual recognition.
3. Focus Mode — helps minimize distractions by blurring surrounding products, allowing respondents to concentrate solely on items marked as focused. This is useful for concept testing or highlighting new features.

Editing Product Cards

Click on a product card to open a range of editable fields:

1. To manage product images, drag and drop to rearrange their order, click the star icon to set a default image, click the gray box to upload a new image, or click Delete to remove an image from the product card.
2. Click the text field at the top of the product card to edit the product name.
3. Select the Flag checkboxes to apply store-specific labels (e.g., "Best Seller," "New Arrival") that reflect the branding and conventions of the selected web store.
4. Use the pricing fields to define the product's cost structure:
   • Regular Price — add the standard price.
   • Discounted Price — add a promotional price; tags will automatically update to reflect the discount.
   • Price per Count — specify the cost per unit.
5. Use the Customer Ratings section to apply customer review details:
   • Customer Reviews — use the dropdown to add star ratings.
   • N of Reviews — enter how many reviews the product has received.
   • Bought This Month — specify the number of purchases made in the current month.
6. Click the text field at the bottom of the product card to edit the product description.
7. Select the Featured checkbox to display the product as a sponsored item within the simulation.
8. Select the Focus checkbox to blur out surrounding products, keeping the respondent's attention solely on the items marked as focused.

⚠️ Note: The Focus checkbox is only available when the Ecommerce Simulation is in Focus Mode.