With the Xpert: Implicit Influence Test solution, you'll find 7 layers of reporting data on the Results page after the survey is fielded, including our recommendation based on your results.

Objectives Tab

The Objectives tab gives a summary of the objective and a link to a Help Article with more information on what we mean by approach schema and why we're focusing on approach.

Methodology Tab

The Methodology tab outlines the methodology used in this research experiment.

Analysis Settings Tab

The Analysis Settings tab has three toggles for confidence level, quality control filter, and data cleaning filter.

Executive Summary

The Executive Summary section features a figure that highlights the overarching primary analysis: which of these approach or appeal ratings had an effect on purchase intent? You'll also see our recommendation in the final paragraph.

Assessing Priming

The Assessing Priming section shows the results of the test that assessed if priming occurred and a comparison between the experimental and control groups.

Implicit and Explicit

The Implicit and Explicit section provides details on the test to see if being primed influenced average appeal ratings.

Purchase Intent

The Purchase Intent section provides more details on which factor influenced purchase intent. First, the analysis looks at whether priming of approach by itself influenced purchase intent. Secondly, it examines whether expressing that the product was appealing influenced purchase intent. Below this, you can see the four group breakouts to check for any interaction — for example, regardless of which group respondents were in, if they found the product appealing, they had higher purchase intent.

If you selected the Juster scale in your settings, you'll find information about how to interpret the scale.