As you create your survey, you can manipulate survey presentation using conditional show logic, balance logic, and other pathing logic in combination with demographic trait variables. Here is the logic used to reference demographic traits in your survey.
| Trait | Logic | Example |
|---|---|---|
| Gender (binary) | gender = "f" gender = "m" |
[Show if gender = "f"] |
| Gender (non-binary) US, UK, CA only |
gender = "f" gender = "m" gender = "n" |
[show if gender = "n"] |
| Age | age = # age_range = #-# |
[show if age=18] [show if age_range="25-34"] |
| Relationship Status | relationship_status in "single" relationship_status in "married" relationship_status in "widowed" relationship_status in "significantother" relationship_status in "engaged" relationship_status in "divorced" |
[show if relationship_status in "engaged"] |
| Employment Status | employment="fulltime" employment="parttime" employment="freelancer" employment="student" employment="homemaker" employment="retired" employment="disabled" employment="unemployed" |
[show if employment = "student"] |
| Education | education_level = "nocollege" education_level = "somecollege" education_level = "2yrdegree" education_level = "4yrdegree" education_level = "gradschooldegree" education_level = "professionaldegree" |
[show if education_level = "2yrdegree"] |
| Career | career = "acc/fin/bank" See complete list of available careers |
[show if career = "adv/design"] |
| Race/Ethnicity* US trait classifications Race/Ethnicity logic |
race = "____" | [show if race = "nativeamerican"] [show if race = "black"] |
| Hispanic Origin US only Learn more |
hispanic = "yes" hispanic = "no" |
[show if hispanic = "yes"] |
| Income* | income = "0-25k" | [show if income = "25k-50k"] [show if income = "EUR35-50k"] [show if income = "CNY100-150k"] |
| Children in Household | children = "0" children = "1" children = "2" children = "3" children = "4" children = "5+" |
[show if children ="0" or children = "1" or children = "2" or children = "3" or children = "4"] |
| Child Age & Gender | children_age_and_gender="boy 0-12m" children_age_and_gender="girl 2y" |
[show if children_age_and_gender = "boy 0-12m" or children_age_and_gender = "girl 0-12m" or children_age_and_gender = "boy 1y" or children_age_and_gender = "girl 1y"] |
*Race/Ethnicity and Income logic are dependent on the fielding country's cultural norms.