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Demographic Trait reference logic

As you create your survey, you can manipulate survey presentation by using a combination of conditional show logic, balance logic, and other pathing logic, in combination with a variable like demographic traits. Here is the logic used to reference demographic traits in your survey.

Trait Logic Example

Gender (binary)

gender = "f"

gender = "m"

 [Show if gender = "f"]
Gender (non-binary) 
US, UK, CA only

gender = "f"

gender = "m"

gender = "n"

 [show if gender = "n"]
Age

age = #

age_range = #-#

[show if age=18]

[show if age_range="25-34"]
Relationship Status

relationship_status in "single"

relationship_status in "married"

relationship_statusin "widowed"

relationship_status in "significantother"

relationship_status in "engaged"

relationship_status in "divorced"

 [show if relationship_status in "engaged"]
Employment status

employment="fulltime"

employment="parttime"

employment="freelancer"

employment="student"

employment="homemaker"

employment="retired"

employment="disabled"

employment="unemployed"

 [show if employment = "student"]
Education

education_level = "nocollege"
education_level = "somecollege"
education_level = "2yrdegree"
education_level = "4yrdegree"
education_level = "gradschooldegree"
education_level = "professionaldegree"

 [show if education_level = "2yrdegree"]
Career

career = "acc/fin/bank"

See complete list of available careers

 [show if career = "adv/design"]

Race/Ethnicity*

Learn more about US-based trait classifications

Learn more about Race/Ethnicity logic

 race = "____"

[show if race = "nativeamerican"]

[show if race = "black"]
Hispanic Origin (US only)
Learn more about referencing Hispanic Origin

hispanic = "yes"

hispanic = "no"

 [show if hispanic = "yes"]

Income*

 income = "0-25k"

[show if income = "25k-50k"]

[show if income = "EUR35-50k"]

[show if income = "CNY100-150k"]
Children in Household

children = "0"

children = "1"

children = "2"

children = "3"

children = "4"

children = "5+"

 [show if children =”0” or children = “1” or children = “2” or children = "3" or children = "4"]
Child Age & Gender

children_age_and_gender="boy 0-12m"

children_age_and_gender="girl 2y"

 [show if children_age_and_gender = "boy 0-12m" or children_age_and_gender = "girl 0-12m" or children_age_and_gender = "boy 1y" or children_age_and_gender = "girl 1y"]

*Race/Ethnicity and Income questions and their corresponding logic are dependent upon the fielding country's cultural norms.