Skipper Explore delivers faster, automated analysis of your survey data. It prepares statistical conclusions using the proven models already built into the aytm platform, then expresses those conclusions as readable statements—linking various facts and drawing conclusions in the context of general market research trends.
Skipper Explore runs in two modes. By default, it scans the question against all available demographic traits and any Virtual Questions in the report, and surfaces only the strongest differences—those that are statistically significant and clear the platform's additional reporting thresholds. When you choose what to explore against, Skipper analyzes every selection you make so you can review the full picture, including comparisons where no significant difference was found.
In This Article
- How to Explore with Skipper
- Explore Against Banners and Other Data
- Editing Skipper Notes
- Best Practices
How to Explore with Skipper
Skipper Explore reads the top-line summary data, translates it into plain English, runs significance tests, and forms summaries for the differences it finds in the dataset.
On the Results page:
- Navigate to the question you want to analyze.
- Click the Skipper icon in the question header. Hovering over it shows the Explore with Skipper tooltip. Clicking it opens the Skipper settings bar below the question header (the tooltip then changes to Close Skipper settings).
- Click Explore to run the analysis.
Leave the settings untouched and Skipper explores correlations with all available demographic traits and any Virtual Questions found in the report.
Explore Against Banners and Other Data
Dive deeper into insights by telling Skipper exactly what to compare the question against.
- Click the Skipper icon in the question header to open the settings bar.
- Set the Primary and Secondary Confidence Levels. Both dropdowns offer values from 80% to 99.9%. The secondary level can never exceed the primary one—raising or lowering one adjusts the other to keep that rule.
- Use the Explore against field (placeholder: add banners…) to pick what Skipper should compare the question to. You can select demographic traits, custom variables, and other questions or Virtual Questions from the report.
- Click Explore to analyze the question against your selections.
⚠️ Note: Once you add anything to Explore against, Skipper focuses only on correlations between your selections and the chosen question—the automatic scan of all demographic traits and Virtual Questions is skipped. Skipper also reports on every selection you make, not only the ones that turn out to be statistically significant.
⚠️ Note: There is a limit on how much you can explore at once. The field counts the total comparisons generated by your selections; at 1,000 or more, the field shows an error and the Explore button is disabled. Individual questions that would exceed that limit on their own are not offered in the dropdown at all. If you hit the limit, remove some selections and run the analysis in smaller batches.
Editing Skipper Notes
Skipper's output is saved as a note on the question, and you can edit it:
- Click the pencil icon on the note—or simply double-click the note text—and the space becomes editable.
- Modify or remove sections of the note as needed. Notes are limited to 9,999 characters.
- Click Save to keep your edits to the note.
- Save the report itself to persist the notes. The note-level Save only stores your edit within the current report session—until the report is saved, the notes are not written to the report.
Best Practices
- Always save your report after generating insights from Skipper Explore. While the text may remain on your page, closing the window may cause the insights—and any edits you've made—to be lost.
- Review the insights before sharing them. Skipper's conclusions will be statistically sound, but not all may be relevant to your objectives. Use your own judgment to determine what's essential to communicate to your stakeholders.
- When exploring against your own selections, remember that Skipper reports on all of them. Confirm which differences are significant before quoting a comparison to stakeholders.