Skipper Explore delivers faster, automated analysis of your survey data. It prepares statistical conclusions using the proven models already built into the aytm platform, then expresses those conclusions as readable statements — linking various facts and drawing conclusions in the context of general market research trends. Only statistically significant crosstabs are provided, similar to the standard crosstab analysis.

How to Explore with Skipper

Skipper Explore reads the top-line summary data, translates it into plain English, runs significance tests, and forms summaries for any statistically significant differences found in the dataset.

On the Results page:

1. Navigate to a question, click the pencil icon, and the space below becomes editable.
2. Modify or remove sections of the note as needed.
3. Click Save to save a report with any Skipper Explore notes you want to keep.

Explore Banner with Skipper

Dive deeper into insights by using Skipper Explore with banners.

1. Click the 3-dot icon menu with the Explore with Skipper sign.
2. Set primary and secondary Confidence Levels.
3. Click the Add banners dropdown and select any number of banners.
4. Click Explore with Skipper to analyze the question with the selected banners.

⚠️ Note: When banners are selected, Skipper focuses only on correlations between the selected banners and the chosen question — demographic trait correlations are skipped.

Best Practices

• Always save your report after generating insights from Skipper Explore. While the text may remain on your page, closing the window may cause the insights — and any edits you've made — to be lost.
• Review the insights before sharing them. Skipper's conclusions will be statistically sound, but not all may be relevant to your objectives. Use your own judgment to determine what's essential to communicate to your stakeholders.