Skipper Explore will deliver faster, automated analysis of your survey data. The main goal behind Skipper Explore is to prepare all statistical conclusions using the true and proven statistical models already built into the aytm platform, and then express those conclusions as readable statements.

This approach gives Skipper access to a diverse set of analyses on its mission toward presenting the findings in professional human text format, linking various facts, and drawing conclusions in the context of general market research trends. Only statistically significant crosstabs are provided by Skipper—similar to the crosstab analysis.

How to Explore with Skipper

Skipper Explore delivers insights by reading the top line summary data, and "translating" that data into English phrasing. Then it runs significance tests and forms summaries for any statistically significant differences found in the data set. 

On the Results page:

1. Navigate to a question, click the pencil icon, and the space below will become editable.

2. Modify or remove sections of the note as needed.

3. Click Save to save a report with any Skipper Explore notes you want to keep.

Explore Banner with Skipper

Dive deeper into insights by using Skipper Explore with banners.
 

1. Click the 3-dot icon menu with the Explore with Skipper sign.
2. Set primary and secondary Confidence Levels.
3. Click the Add banners drop-down menu and select any number of banners.
4. Click Explore with Skipper to analyze the question with the selected banners. This will provide specific data and correlations related to the selected banners and the chosen question.

Note: Skipper will focus on providing only the correlations related to the selected banners and the chosen question, skipping the analysis of correlations related to demographic traits and the chosen question.

Best Practices

• Always save your report if you have generated insights from Skipper Explore. While the text may stay on your page, if you close the window, the insights generated from Skipper (and any edits you've made to that text) may not be retained.
   
• Review the insights generated before sharing them. The insights that Skipper generates will be true, but they may not all be relevant to you—please keep in mind that while Skipper is highly intelligent, it cannot replace your own judgment when  determining what information is essential to communicate to your stakeholders.