Video Responses allow you to gain deeper understanding of each respondent beyond what they may type into a survey. They are incredibly versatile and allow you to hear extra qualitative feedback. For example, you may want to know how your product is being used by a test group. Take your report to the next level by adding a few sound bites from respondents.

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Adding Video Response Question Types

1. Click the Video Response icon in the question menu or drag the icon into place on the survey.
2. Type or paste your question and text instructions into the Question field.
3. Click the Add Instructions dropdown to change the prompt to Upload an image, Upload Video Intro/Webcam Capture/Commercial, or No Context.
4. Enter text into the Talking point fields to prompt respondents to respond in a certain way. Click the + icon to add up to 15 talking points, or copy and paste a list into the fields.
5. Hover over the Talking point number and click the X to delete the item.
6. Type the number of video responses you'd like to collect (up to 50 per survey) in the Collect text field.

💡 Tip: Respondents often address each talking point one at a time. For 30-second videos, provide 1–2 talking points; for 1-minute videos, provide 2–4. In general, limiting prompts to 1–3 total yields the best results.

When crafting questions and talking points, keep in mind that respondents who do not choose to record a video will not see these questions — so make sure any context included is not something the entire respondent pool needs to view. The Video Response question should be reserved for a deeper dive on the overall survey. For example, show them a logo, commercial, or tagline that was shown previously and ask them to answer 1–3 specific talking points. Alternatively, start a survey with Video Responses for top-of-mind feedback. Provide enough information for respondents to give feedback without introducing bias.

⚠️ Note: There is a limit of one Video Response question per survey. The survey will only collect the number of responses designated below the question. Video responses are significantly more work for respondents and are charged per response (Panel survey = $20.00 per response; List Survey = $10.00 per response).

Viewing Video Response Questions as a Respondent

Each respondent will be asked 3 questions to confirm their participation in the video response. Any other respondents will continue to the next question. Respondents who answer "Yes" to the questions (having a working webcam and microphone, being in a well-lit area and fully clothed, and having a few extra minutes) will be presented with the instruction text, talking points, and the option to record or upload a video.

⚠️ Note: The maximum video response length is five minutes; however, actual responses tend to be less than one minute long.

Viewing Video Responses on the Results Page

1. From the Results page, click the Video Response icon on the right side of the appropriate question header to view video responses. A new page will open showing aggregated Video Responses and respondent attributes.

Viewing and Downloading Video Responses

1. From the Video Response page, click the icon next to a Respondent ID to view that respondent's traits.
2. Click the emoticon to the left of a video to change the assigned sentiment.
3. Click the play button on a video to preview it directly in the pane.
4. Click the Download button that appears on hover to download an .mp4 of a single video, or click the Download button next to the search bar to download a zipped file of all video responses.
5. Click the ellipsis menu and select Open Response to view all qualitative responses from a particular respondent.

Take a test drive on real-world results for this question type! Explore a live demo report.

⚠️ Note: Content received from a respondent that constitutes a video recording, audio-visual work, or audio recording can be used solely for internal business purposes and cannot be made public without the respondent's consent. Explore best practices for Video Response Questions here.