aytm offers two types of surveys: Panel Surveys and List Surveys. With a Panel Survey, aytm provides the respondents. With a List Survey, you distribute a link to your own list of respondents, contacts, or emails.
Both types come with a statistics page of aggregated data, but each has some features the other doesn't. This article covers how List Surveys are distributed, priced, and customized.
In This Article
- Panel Surveys vs. List Surveys
- How Does a List Survey Get Distributed?
- How Much Do List Surveys Cost?
- How to Create Unique Identifiers (UUIDs)
- GDPR
- How to Customize List Survey Appearance
- Custom "Thank You" Message
- Custom Forwarding URLs
- Incentive Management
Panel Surveys vs. List Surveys
List Surveys don't use aytm's demographic targeting, quotas, or census balancing, since you're choosing who receives the link. In return, they add list-only options such as custom appearance, response limits, and forwarding URLs.
| Feature | Panel Survey | List Survey |
|---|---|---|
| Respondents | Provided by aytm | Your own list |
| Statistics page | Yes | Yes |
| Demographic targeting, quotas, and census balancing | Yes | No |
| Incidence rate (IR) estimate | Yes | No |
| Data Quality Report | Yes | No |
| Custom appearance (logo, background) | No | Yes |
| Custom "thank you" message or forwarding URLs | No | Yes |
| Response limits by UUID, IP, or device | No | Yes |
| Embed code and QR code | No | Yes |
How Does a List Survey Get Distributed?
At checkout, aytm shows the URL where your survey will be available. The link starts working once you launch. Checkout also gives you two more ways to share:
- GET EMBED CODE—Opens a widget you can embed in any website or blog. Adjust the width (400–640 px), copy the embed code, and preview the result.
- SAVE QR CODE—Downloads a QR code for printed materials.
After launch, you can still get the embed code from your Dashboard: open the survey's menu and select Embed survey.
Share the link through any channel you own, such as an email campaign, social media, your website, or your blog. aytm doesn't send emails on your behalf, so you'll distribute the link yourself (email client, CRM, etc.). To learn more, see List Survey: Distribution Methods.
How Much Do List Surveys Cost?
There's no per-complete sample charge for a List Survey, since you provide your own respondents. You pay only for premium features you include in the survey. See table below.
| Premium Feature | How It's Charged |
|---|---|
| Shelf Test, Ecommerce, Menu Test, Ad Test | Per instance of the question in your survey |
| Conversation | Per respondent, per topic |
| Image Response | Per image response. Not available on Lite. |
| Video Response | Rate depends on your plan. Not available on Lite or Self Serve. |
| Uploaded video files | Per response, for each video file you upload to the survey |
To understand what's included in your current plan or discuss additional completes, reach out to our team.
How to Create Unique Identifiers (UUIDs)
You can add a Universally Unique Identifier (UUID) to the end of your List Survey link to track responses by individual. Add it with the uuid parameter, for example:
https://aytm.com/fHm6juj?uuid=A
The value can be anything you need—there's no required format—but keep it under 255 characters. Each UUID is recorded with the response in your raw data. To learn more, see How to Create Unique Identifiers (UUIDs).
⚠️ Note: Give each person their own UUID. Survey sessions resume by UUID, so if several people share one (e.g.,
?uuid=facebook), a new respondent can land in someone else's unfinished session. To track responses by source instead, use a pass-through variable (see How to Customize List Survey Appearance).
UUID Options
The Options block on Target Market includes two UUID settings:
- Allow only 1 answer from the same UUID—After the first complete, anyone using that UUID sees the survey as closed. This setting doesn't apply to links without a UUID.
- Don't record responses without UUID—Only responses that arrive with a UUID are recorded.
The Options block isn't available on Lite or Self Serve plans. UUIDs are still captured in your data on every plan.
GDPR
What Is GDPR?
The General Data Protection Regulation (GDPR) modernizes data privacy law by replacing the previous EU Data Protection Directive. Online surveys fall under these protection laws.
aytm doesn't attach personal identifiers (name, address, email, etc.) to responses. However, demographic information and any data collected through a Panel or List Survey is protected under GDPR. On a List Survey, that includes anything you collect yourself: UUIDs, URL variables, and Form answers such as email addresses are all stored with the responses.
Do I Need to Be GDPR Compliant?
If you plan to launch a survey with any respondents in the EU, you must become GDPR compliant. On a List Survey, respondents in the EU (based on IP location) are turned away at entry unless both of the following are true:
- Your team is GDPR compliant.
- Europe (GDPR) is selected under Privacy jurisdiction on Target Market.
Turned-away respondents are sent to your Overquota URL, if you've set one.
How Do I Become GDPR Compliant?
Only team admins can access the GDPR page. If you're not an admin, ask one of your team admins to complete these steps.
- From the top menu, click ACCOUNT > GDPR.
- Check your status under GDPR compliance status. It shows Unknown until you take the compliance survey.
- Click Start survey and complete the short compliance survey. To take it again later, click Retake survey now.
- In your survey's Target Market, open the Privacy jurisdiction dropdown and select Europe (GDPR). This option shows as locked until your team is compliant.
- At checkout, check the box that reads "I confirm, that GDPR related processes and policies have not changed".
You can also start the compliance survey by clicking Unlock GDPR from Target Market or checkout. To learn more, see General Data Protection Regulation (GDPR) Reference.
How to Customize List Survey Appearance
With a List Survey, you have more freedom to customize the respondent experience by editing your survey's appearance and tailoring specific aspects to each respondent.
- Editing the appearance: Because List Surveys may go to past customers, employees, or social media followers, you might want to match your branding. Modify your survey's appearance by adding a logo or changing the background image. See How to Customize List Survey Appearance.
-
Creating Custom Variables: Append data to your survey results using pass-through variables in the survey link (URL). URL parameters whose names start with
varare saved as variables, so you can include data you already know about respondents—or where they came from—and pipe it into the survey. See How to Pass Variables Through List Survey Links.
Custom "Thank You" Message
A custom "thank you" message is shown to respondents at the end of your survey. It's available on all plans.
⚠️ Note: You can use a custom "thank you" message or custom forwarding URLs, not both. Selecting one option clears anything you entered for the other.
- Scroll to the bottom of the Survey Editor, below your last question.
- Click the "Thank you" message / forwarding? dropdown and select Custom "thank you" message.
- Type your message in the text box.
- Click Quick preview and click through to the last page to see your message.
Custom Forwarding URLs
Set up custom forwarding URLs to send respondents to a specific destination—like a thank-you page, product site, or incentive claim—when they finish the survey.
- Scroll to the bottom of the Survey Editor, below your last question.
- Click the "Thank you" message / forwarding? dropdown and select Set up custom forwarding URLs.
- Enter a URL in any of the fields below. If you leave out
https://, it's added for you.
| Field | Who Gets Sent There |
|---|---|
| Success URL (all questions completed) | Respondents who complete the survey (e.g., a thank-you page or follow-up content). |
| Failure URL (Prequal failed) | Respondents who are disqualified by a prequalification question (e.g., a polite exit message or alternative offer). |
| Overquota URL (Survey is closed) | Respondents turned away for any other reason: the survey is closed or full, they're a duplicate (same UUID), they hit a limit set in Options, or they're in the EU and GDPR isn't enabled. |
Each field is optional—fill in one, two, or all three. A blank field means no redirect for that outcome.
⚠️ Note: Using custom forwarding URLs for third-party redirects isn't permitted under aytm's Terms of Use.
Incentive Management
At an additional cost, aytm provides incentive management for clients distributing List Surveys. aytm delivers the incentive only—you provide your own sample of respondents.
To qualify for incentive management, your survey must include one of the following:
- A Form question with an Email field to capture the respondent's email address at the beginning or end of the survey (e.g., "Please list the email you would like your incentive sent to. Be sure to verify that your email is correct before submitting").
- A UUID list link with a unique identifier for each respondent. Provide a document with each respondent's UUID and associated email address so aytm can deliver the incentives.
If you'd like to use incentive management, open a chat with our team or reach out to your account manager.