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What is a List survey?

aytm offers two types of surveys; Panel Surveys and List Surveys. Both survey options come complete with a statistics page of all the aggregated data and access to the same features. The main difference between a Panel and a List Survey is how it's distributed. Create a List Survey to distribute a study based on your own list of respondents, contacts, or emails.
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How does a List survey get distributed?

Once you are ready to checkout we will provide the link and embed code for you to distribute your List Survey.

A few ways you can distribute your List Survey: 

  • Email campaign
  • Share over social media
  • Add to your website
  • Embed to your blog

Please note that we do not send emails on your behalf to collect responses for your List Survey; you will need to collect the link and distribute using your own method (email client, crm, etc.).

To learn more about distribution methods, check out our article List Survey: Distribution Methods!

 

 

How much do List surveys cost?

As you are providing your own sample/panelists when launching a list survey, there is no sample fee when launching the study. However, there are certain features and thresholds that come at an additional cost:

  • Certain question types may acquire a tech fee. These question types include Shelf Test, Image Response and Video Response. 

  • Depending on License level, there is a threshold on the number of completes you are able to gather:

    • Lite License: N|100 responses
    • Plus License: N|500 responses
    • Max License: N|5,000 responses

Should additional completes be needed, please reach out to our support team or your account manager.

 

 

Creating Unique Identifiers

If you are launching a survey to your own list of respondents, aytm's List Survey, you can assign a unique identifier to help with your data analysis. You can include a Universal Unique Identifier (UUID) at the end of the link to a List Survey in order to track the responses by source or individual. The UUID can be anything you need, as long as that specific link goes to the right person.

To learn how to create UUIDs check out our article Creating Unique Identifiers!

 

 

GDPR

What is GDPR? General Data Protection Regulation (GDPR) is used to modernize data privacy laws by replacing the previous EU Data Protection Directive. Online Surveys are included in these protection laws. While we do keep our surveys anonymous from personal identifiers such as name, address, email, etc., we do collect demographic information as well as any info that might be inputted from a Panel or List Survey that are protected under these laws. 


Do I need to be GDPR compliant? If planning to launch a survey with any respondents in the EU, you must become GDPR compliant.

How do I become GDPR compliant? To see if you are GDPR compliant, locate the GDPR page:

  1. From your dashboard, click on GDPR under the Account tab at the top of the aytm page. You will then be sent to a new page that will show you your compliance status.
  2. Your status will be "UNKNOWN" until you complete the test. You can complete the quick GDPR compliance test by clicking Take Survey Now.

To learn more about GDPR compliance, check out our article General Data Protection Regulation (GDPR).

 

 

Customizing a List Survey

With a List survey, there is more freedom to customize the respondent experience, by editing your survey’s appearance and even tailoring specific aspects of your study to each respondent.

  • Editing the appearance: 
    • Because List Surveys may be sent to past customers, employees, social media followers, etc., you might want to customize your survey's appearance to fit your branding. Easily modify your List Survey's appearance including; adding a logo or changing the background image.
      Check out this article to earn how to customize the appearance of your list survey.
  • Creating Custom Variables:
    • You can append data to your survey results using pass through variables in the survey link (URL). Use variables to automatically include data you already know about your respondents so that you can use it in your results. Variables can also be used to pipe data and customize the survey for a respondent.
      Check out this article to discover how to create Custom Variables.

 

 

Incentive Management

At an additional cost, aytm will provide incentive management to clients distributing list surveys. Please note, we will deliver the incentive only, and it is up to the client to provide their own sample of respondents.

To qualify for Incentive management, the survey must include either:

  • A Form question to capture the respondent’s email address at the beginning or end of the survey
    e.g. “Please list the email you would like your incentive sent to. Be sure to verify that your email is correct before submitting.”
    OR
  • A UUID list link + unique identifiers for each respondent. Please provide a document of the unique ID for each respondent and the email address associated with each UUID so we can deliver the incentives.

If Incentive Management is something you would like to pursue, please open up a chat with our team or reach out to your account manager