aytm offers two types of surveys: Panel Surveys and List Surveys. Both come with a statistics page of aggregated data and access to the same features. The main difference is how the survey is distributed — create a List Survey to reach your own list of respondents, contacts, or emails.

How Does a List Survey Get Distributed?

Once you're ready to check out, aytm provides a link and embed code for you to distribute your List Survey. A few ways you can share it: email campaign, social media, your website, or embedded in your blog.

Please note that aytm does not send emails on your behalf — you'll need to distribute the link using your own method (email client, CRM, etc.). To learn more, see List Survey: Distribution Methods.

How Much Do List Surveys Cost?

Because you provide your own sample when launching a List Survey, a tech fee applies. Certain question types may also incur an additional fee, including Shelf Test, Image Response, and Video Response.

Response thresholds and included completes vary by plan. To understand what's included in your current plan or discuss additional completes, reach out to our team.

Creating Unique Identifiers

You can assign a Universal Unique Identifier (UUID) to the end of a List Survey link to track responses by source or individual. The UUID can be anything you need, as long as that specific link goes to the right person. To learn how to create UUIDs, see Creating Unique Identifiers.

GDPR

What is GDPR? General Data Protection Regulation (GDPR) modernizes data privacy laws by replacing the previous EU Data Protection Directive. Online surveys fall under these protection laws. While aytm keeps surveys anonymous from personal identifiers (name, address, email, etc.), demographic information and any data inputted through a Panel or List Survey is protected under these laws.

Do I need to be GDPR compliant? If planning to launch a survey with any respondents in the EU, you must become GDPR compliant.

How do I become GDPR compliant?

1. From your Dashboard, click GDPR under the Account tab at the top of the aytm page. You'll be sent to a page showing your compliance status.
2. Your status will be "UNKNOWN" until you complete the test. Click Take Survey Now to complete the quick GDPR compliance test.

To learn more, see General Data Protection Regulation (GDPR).

Customizing a List Survey

With a List Survey, you have more freedom to customize the respondent experience by editing your survey's appearance and tailoring specific aspects to each respondent.

• Editing the appearance: Because List Surveys may go to past customers, employees, or social media followers, you might want to match your branding. Easily modify your survey's appearance by adding a logo or changing the background image. See Edit Appearance on List Surveys.
• Creating Custom Variables: Append data to your survey results using pass-through variables in the survey link (URL). Use variables to automatically include data you already know about respondents and pipe it into the survey. See Passing Variables Through Survey Links.

Custom 'Thank You' Message

A custom thank you message is shown to all respondents upon completing a survey.

1. Click the dropdown menu and select Custom Thank you Message at the bottom of the Survey Editor.
2. Type your custom message into the text box — it will display after respondents complete the survey.
3. Click Quick Preview to view the custom message.

Custom Forwarding URLs

Set up custom forwarding URLs to direct respondents to a specific destination — like a thank-you page, product site, or incentive claim — after they complete the survey.

1. Click the dropdown menu and select Set up custom forwarding URLs at the bottom of the Survey Editor.
2. Add the relevant URLs to the following categories:

• Success URL: Directs respondents who complete all survey questions to a designated webpage (e.g. a thank-you page or follow-up content).
• Failure URL: Redirects respondents who are disqualified or screened out to a specific page (e.g. a polite exit message or alternative offer).
• Overquota URL: Sends respondents to a webpage when the desired number of responses has been met.

You can include URLs for one, two, or all three categories — only add what's relevant to your survey experience.

⚠️ Note: Custom Forwarding URLs are not permitted for third-party redirects, as this violates the Terms of Use policy and the platform does not support it.

Incentive Management

At an additional cost, aytm provides incentive management for clients distributing List Surveys. Note that aytm delivers the incentive only — it's up to the client to provide their own sample of respondents.

To qualify for incentive management, the survey must include either:

• A Form question to capture the respondent's email address at the beginning or end of the survey (e.g. "Please list the email you would like your incentive sent to. Be sure to verify that your email is correct before submitting.").
• A UUID list link with unique identifiers for each respondent. Provide a document with each respondent's unique ID and associated email address so aytm can deliver the incentives.

If incentive management is something you'd like to pursue, open a chat with our team or reach out to your account manager.