aytm (Ask Your Target Market) is a market intelligence platform for online market research. It brings together three things: a self-serve survey platform, a team of research experts, and access to 100MM+ consumers worldwide through our proprietary panel and partner panels.
Brands and agencies use aytm to get insights from the exact audience they need, with fast turnaround, high-quality data, and a frictionless experience.
In This Article
- About aytm
- Where Your Respondents Come From
- How Do I Know That the Surveys Are Completed Honestly?
- Get in Touch
About aytm
You build, field, and analyze your survey in one place. There are two ways to get respondents:
- Panel Survey: aytm finds respondents for you. Set your audience on the Target Market page and see the price and estimated turnaround before you launch.
- List Survey: you send the survey to your own contacts, such as customers, employees, or an outside panel, using a survey link.
Not sure which one you need? See List Survey vs. Panel Survey.
Where Your Respondents Come From
Panel Surveys start with PaidViewpoint, aytm's proprietary panel. aytm has built and managed it since 2011, and it's available only to aytm clients. When your targeting needs more reach than PaidViewpoint can provide, the platform adds respondents from partner panels automatically. You don't have to order or set anything up. Together, these sources reach 100MM+ consumers.
You'll see when partner panels are used. The estimate in the Target Market sidebar shows a label, and you can hover over it for details:
| Label in the sidebar | What it means |
|---|---|
| No label | Your survey fields to the PaidViewpoint panel. |
| AYTM BLENDED | PaidViewpoint plus partner panels, so your survey completes faster. |
| AYTM CURATED | PaidViewpoint plus approved partner panels only. |
The panel covers more than 50 countries, plus a Worldwide option, in nearly 30 languages. Respondents are internet users, and they can take surveys on desktop, tablet, or smartphone.
How Do I Know That the Surveys Are Completed Honestly?
PaidViewpoint panelists are managed by TrustScore℠, an automatic consistency check. It asks panelists the same profiling question in slightly different ways over time, for example "Do you own a dog?" and "Do you own a pet?". A person telling the truth stays consistent. A bot or careless panelist doesn't. Panelists with better TrustScores get more survey invitations and larger incentives, so they have a reason to answer honestly.
Other safeguards include IP and cookie checks, reCAPTCHA, honeypots, and verification of phone numbers and payment accounts. Read more about our panel.
⚠️ Note: TrustScore applies to PaidViewpoint panelists only. It isn't available for respondents who come from partner panels in an AYTM BLENDED or AYTM CURATED survey.
You can also add your own checks to any survey:
- Quality-control questions confirm that respondents are reading carefully. See Data Quality Control Checks for how to write good ones.
- Qualcha Library, depending on your plan, offers ready-made data quality questions you can drag into your survey. See Qualcha Library.
Get in Touch
Want to see aytm in action? Sign up for a personal demo.
For questions, contact our Customer Engagement team:
- In the Help Center: click Chat with us at the top of the page, or Open a ticket to write to us.
- In the aytm platform: click the chat bubble in the lower-right corner, then select Chat with us.
- By email: support@aytm.com
- By phone: +1 (415) 364-8601
Chat is answered Monday through Friday, 9am–9pm Eastern Time. See Chat With Us for details.