Is Your Panel Skewed?

In some respects, it is. For instance, we currently give you only Internet users — we won't be able to give you access to the opinion of a farmer who has never used a computer. However, our surveys can be accessed and completed on mobile devices, including Apple and Android tablets and smartphones.

Will My Survey Be Balanced?

Generally, when you launch a survey to our panel you'll receive a good mix of respondents across the demographic profile. However, we can't promise any specific fallout unless quotas are imposed.

Also keep in mind any screening criteria you set before launching — the respondent fallout will reflect the population of your screening questions.

Will My Survey Be Nationally Representative?

This is a somewhat ambiguous term that can mean different things to different people, and it greatly depends on your screening criteria. For example, if you're targeting only "males" the survey won't be nationally representative because you're excluding half the population. All these variables need to be considered before deciding how to balance your survey.

aytm allows you to apply Census balancing on individual demographics, or you can create custom quotas before the survey starts fielding.

Don't hesitate to reach out with any questions, or read more about our panel here.