Our Xpert: Product Claims provides a step-by-step guide to quickly build and conduct research tests.

This Xpert test allows you to expose your target audience to a product, package, or concept you are preparing for market, and helps you compare up to 80 claims so you can choose the ones that resonate with buyers and are more likely to drive sales, leveraging the power of aytm's Advanced MaxDiff. Three to five claims are presented to respondents per screen in an intuitive and fun experience. Claims can be presented as text boxes or a grid of images.

This Xpert Solution has the option to add TURF analysis. Discover the most powerful combinations of claims and calculate the most cost-effective bundle with the greatest potential impact.

See more on the Solutions Center.

Building Your Product Claims Xpert Solution

1. From the Solutions Center, click Get Started on the Product Claims card.
2. Follow the prompts on the Setup page. You will need the following information:
   • What are you evaluating (product, service, etc.)?
   • What is the conversion event (purchase, subscribe, etc.)?
   • What category does your concept fit into?
   • Whether you'd like to survey only decision-makers/influencers
   • Estimated incidence rate (IR)
   • Concept image, name, and description (all optional)
   • List of claims (between 7 and 80), which can include images
   • Whether you'd like to ask about Ad Exposure Channels
   • Whether you'd like to ask an Open-Ended question to elicit suggestions
3. Click Quick Preview to see how your Xpert Solution will be presented to respondents.
4. Click Target Market to adjust Target Market settings, Review & Edit Survey to view it on the Survey Editor page, or Checkout to launch the survey as-is.

Configure Your Product Claims Xpert Solution

1. Click Review & Edit Survey to make additions to your survey from the Survey Editor.
2. Click the appropriate buttons to add prequalification questions, or add regular survey body questions before or after the locked question set.
3. Edit any soft text within a question or answer option (the pre-programmed logic within the locked portion cannot be edited).

⚠️ Note: If you make edits within the locked portion and then click Back to setup, these changes will be lost if updates are made. Changes made outside the locked set (e.g. additional questions) will be saved. Breaking the lock to make structural changes will revert your survey to a normal survey and will not yield an Xpert Report on the Results page.

Xpert Report: Product Claims

Once your survey is in the field, you'll have access to the same robust reporting tools offered with every aytm survey, plus upgraded features specific to Xpert Solutions. The default report includes a pre-built executive summary with narratives for Objective, Methodology, and Claims Comparison Report.

1. Click on the respective headers to expand and collapse Objective, Methodology, Claims Comparison Report, Media Channel, and Claim Suggestions.
2. In the Claims Comparison Report, click Download Individual Statistics & TURF to export an Excel simulator file containing the summary and all combinations views.

See an example report here.