Skipper Report is an AI-generated report that automatically appears in the Automated Reports section of the Stats page once a survey is completed. It analyzes all survey questions to produce advanced data visualizations and insights, including Concept Lab, Virtual Questions (VQ), and Correlation Finder (CF).

Accessing Skipper Report

1. Click Reports in the left sidebar.
2. Select Skipper Report under the Automated Reports section. The report will automatically populate with advanced data visualizations and insights.

⚠️ Note: Skipper Report begins generating only when the survey is marked as completed and all supporting analyses (MaxDiffs, VanKonans, Autocoding, etc.) have finished. Once these conditions are met, the report is available within 60–90 minutes.

Working with Skipper Report

A Skipper Report is organized into two main sections. Each Storytelling Note — except Follow-Up Suggestions — contains working links that scroll directly to supporting charts.

1. Fixed Storytelling Notes — narrative notes providing context, key findings, and recommendations:
   • Background and Methodology — how the survey was structured and conducted
   • Executive Summary — a high-level overview of the most important results
   • Additional Considerations — supplementary insights relevant to your survey objectives (title may vary)
   • Key Findings — a deeper dive into the most significant patterns and takeaways
   • Follow-Up Suggestions — closing recommendations for next steps
2. Charts Section — data visualizations including Concept Lab (where applicable), Virtual Questions, and Correlation Finders for each Research Question.

⚠️ Note: Skipper Reports are view-only and cannot be edited directly. To make changes, save the report under a new name — the copy will appear under Other Reports where it can be freely modified.

Infographics

When a Skipper Report runs, it automatically generates infographics to present data more visually. Infographics appear in three sections:

• Background and Methodology
• Executive Summary
• Additional Considerations

If the survey includes concept images, those images will be incorporated directly into the infographic.

Exporting Skipper Report

Skipper Report supports all standard export formats. For the best experience, we recommend exporting as a PowerPoint file (.pptx).

1. Click the Export icon in the left menu of the Results page.
2. Click the gear icon to the right of Presentation and select PPTX (default).
3. Check the boxes to include a Link to this report, Methodology slide(s), New Survey Link, Survey images, and Survey Preview link.
4. If your Account Manager has uploaded a custom branded template, select it under Export template. This will set it as the default for all future Presentation exports across all surveys.
5. Click Export to initiate the download.

Limitations

Certain complex question types cannot be represented using Virtual Questions or Correlation Finders. For these, Skipper generates a brief summary and displays the rest of the question as it appears in the original report. Affected question types:

• Polarity Scale
• Advanced MaxDiff
• Conjoint
• Van Konan
• Competitive Topography
• Shelf Test
• Progressive Matrix (multiple-choice)