Accessing Skipper Report

Once a survey has finished fielding, Skipper Report can be found in the Stats page.

1. Click Reports in the left sidebar.
2. Select Skipper Report beneath the Automated Reports section. The report will automatically populate with advanced data visualizations and insights, including Concept Lab, Virtual Questions (VQ), and Correlation Finder (CF).

Note: Skipper Report begins generating only when the survey status is marked as completed and all supporting analyses have completed (e.g., MaxDiffs, VanKonans, Autocoding, etc.) have completed. Once these conditions are met, the report is available within 60-90 minutes.

Working with Skipper Report

A Skipper Report is organized into two main sections. Each Storytelling Note , except Follow-Up Suggestions, contains working links that scroll directly to supporting charts.

1. Fixed Storytelling Notes: A set of narrative Storytelling notes that provide context, key findings, and recommendations: 
   • Background and Methodology— Outlines how the survey was structured and conducted.
   • Executive Summary— A high-level overview of the most important results.
   • Additional Considerations— Supplementary insights relevant to your survey objectives. The title of this note may vary depending on the goals of your survey.
   • Key Findings— A deeper dive into the most significant patterns and takeaways.
   • Follow-Up Suggestions— Closing recommendations for next steps.
      
2. Charts Section: Data visualizations, including Concept Lab (where applicable), Virtual Questions, and Correlation Finders for each Research Question. 

Note: Reports are view only and cannot be edited directly. To make changes, save the report under a new name. The copy will appear under the Other Reports section, where it can be freely modified.

Infographics

When a Skipper Report runs, it automatically generates infographics to present data more visually.

Infographics appear in three sections of the report:

• Background and Methodology
• Executive Summary
• Additional Considerations

If the survey includes concept images, those images will be incorporated directly into the infographic.

Exporting Skipper Report

Skipper Report is supported by all standard export formats. However. for the best experience, we recommend exporting as a PowerPoint file (.pptx).

Within the Skipper Report:

1. Click the Export icon in the left menu of the Results page.
2. Click the gear icon to the right of Presentation, and select PPTX (default selection).
3. Check the boxes to include a Link to this report, Methodology slide(s), New Survey Link, Survey images, and Survey Preview link within your PowerPoint export.
4. If your Account Manager has uploaded a custom branded template, select the appropriate template's radio button under the Export template section. 
   Note: This action will set the branded template as the default for all Presentation exports on all surveys moving forward.
5. Click the Export button to initiate the download.

Limitations

Certain complex question types cannot be represented using Virtual Questions or Correlation Finders. For these, Skipper generates a brief summary and displays the rest of the question as it appears in the original report. Affected question types include:

• Polarity Scale
• Advanced MaxDiff
• Conjoint
• Van Konan
• Competitive Topography
• Shelf Test
• Progressive Matrix (multiple-choice)