When your data is ready, Skipper writes your report for you—a set of sections built around the research questions you set at the start. You read it on the canvas, ask Skipper about anything in it, and have it reshaped in the conversation. This article explains what's in a report and what you can do with it.
In This Article
- When Your Report Arrives
- What's in Your Report
- Reading a Card
- Asking About and Changing Your Report
- Keeping It Up to Date
- Getting Your Results Out
When Your Report Arrives
Your report is written once collection has closed and your data has been prepared (see After Your Study Launches). Skipper posts The report data is prepared. Creating the report., and the report's pill reads Building while it works. That usually takes a few minutes.
When it's done, the report appears on the Report stage, Skipper sums up the main findings in the chat, and your study's status in All studies changes to Report. Posters, and a video summary or personas if your account has them, follow in the next few minutes.
The report is written in the language you've been using with Skipper.
What's in Your Report
The report opens on a cover with the study's title, your posters, and a View Full Stats button. Below it, the report is organised into sections, each made of cards.
Every report shares the same backbone:
| Section | What it tells you |
|---|---|
| The Verdict | The headline answer to the decision your study was built for. |
| Your questions, answered | One card per research question, each opening with You asked:. If the data can't answer a question, its card says so and suggests what to field next time. |
| In their words | What respondents said in their own words—the themes behind what they liked and disliked, with example quotes. |
| Notable findings | Up to five significant results that sit outside your research questions. |
| Recommendations | What to do next. |
| Methodology & confidence | How the study was run and how far the results can be trusted. Always last. |
Between those, the sections follow your type of study. A naming study gets a section on what each name says; a packaging test can get a section on visual drivers; a late-stage concept test weighs each concept against your control and the success bar from your brief. A survey that isn't a concept test gets a What the data shows section that walks through your questions in order.
How the Numbers Are Reported
- Every number comes from the computed statistics—Skipper never estimates or rounds one to make a point.
- A concept is said to lead only when the difference is statistically significant. Otherwise the report says the result is too close to call.
- Significance is tested at 95% confidence unless you ask for a different level.
Reading a Card
Every card reads on its own without opening it. Many cards also hold Key findings—click the card and it expands to show them.
Right-click any card for its menu:
- Edit with Skipper—starts a chat message about this card for you to finish and send.
- Explain as a story—what happened, in order, and why it matters.
- Show the evidence—which questions the card came from, who answered them, and the numbers as measured.
- Help me understand—what the card means, how to read it, and what it doesn't say.
The last three send their question to Skipper straight away. On a poster, the menu also offers Download, which saves the full-size image.
💡 Tip: Hover over a card the first few times and a hint reminds you which gestures it takes—Click for info, Right-click for actions. The hints stop once you've used them.
Asking About and Changing Your Report
The report lives in the same conversation as the rest of your study, so you can keep talking to Skipper about it.
Ask about the results. "Why did concept B do better with younger buyers?" "How did women answer Q12?" Skipper answers from your report and your data.
Ask for changes. You can have Skipper:
- Add, drop, reorder, or restructure sections.
- Change the tone, or switch to research language (sample sizes, significance) instead of plain words.
- Translate the report.
- Compare groups—split results by a demographic or an answer, focus on one group ("among 18–34s"), or build a comparison table across several groups.
- Use a different confidence level for the whole report, down to 80%.
- Add a poster, redo one, or bring back the previous version.
A change rewrites the whole section it touches, not a single card—Skipper tells you before it does that.
What Skipper won't do. It won't change or round a number, call a too-close result a win, drop a losing concept so another one comes out on top, or set a confidence level below 80% or for one card only. It also can't change the report's colours yet. When it declines, it offers the nearest thing it can do.
Keeping It Up to Date
Your report is built from your data as it stood when it was prepared. If more responses arrive afterwards, Skipper offers to rebuild the report the next time you message it, with a button labelled Rebuild from current data. Click it to have the data prepared again and every section rewritten.
The offer appears at most once a day. When the rebuild starts, Skipper posts The report data has been refreshed and now covers responses through {date}. Rebuilding the report.
⚠️ Note: Rebuilding the report doesn't redraw your posters. They keep showing the earlier data until you ask Skipper to redo them.
If Part of the Report Fails
If a poster can't be generated, Skipper tells you in the chat and the rest of the report stands without it. Where a retry can help, the message carries a Try again button. A single card that can't be shown reads Unavailable; the rest of the report is unaffected.
Getting Your Results Out
- View Full Stats on the cover opens your survey's full statistics in aytm in a new tab, starting from its Original - as fielded report. That's where aytm's charts, crosstabs, and exports are.
- Posters can be downloaded one at a time from their right-click menu.
- Video summary subtitles can be downloaded as .srt or .vtt from the video's Video options menu.
There's no export of the Bridge report itself yet—no PDF or slide download of the whole report. You can select and copy text from it as usual.
A colleague who wants to explore your results without touching your study can make a Full copy with results—see Cloning a Study in Bridge.