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Use Xpert Logo to present a set of possible logos for your new product, offering, or business, and receive feedback to help you decide which is the best option. Respondents will review all logos and select their favorite. Then, respondents will be asked to provide more in-depth feedback about their choice to help you choose the chosen logo.

The setup is easy, thanks to the Xpert Logo template. 

Learn more about this Xpert Solution in the Lighthouse Academy!

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1. Survey Materials

1. Enter your logo name ideas.

2. Upload an image for each logo. 

2. Add an image (optional).

3. Provide context for the names respondents are evaluating (recommended).
SurveyMatsteps.png

 

 

2. Word Impressions

1. Review default pairs.

2. Add or remove pairs (optional). 
WordImpsteps.png

 

 

3. Test Attributes

1. Review five default attributes.

2. Add extra attributes (optional).
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4. Survey Configuration

1. Select a product, business, or offering from the drop-down menu. 

2. Select the behavioral intent response option (11-point Juster Scale is recommended).
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5. Target Market Settings

1. Select the number of logos reviewed by respondents (1 recommended). 

2. Select the number of responses per logo. 

3. Select Estimated IR (100% recommended). 
TMsteps.png

Click on the Review & Edit Survey button to complete the template.