Hashtag logic lets you group answer options while you build your survey, so your analysis is ready the moment data comes in. Tag related options—for example, products from the same brand or the same product category—and aytm turns each set of tags into a ready-made Virtual Question preset on your Results page.

Learn more about Virtual Questions in the Lighthouse Academy!

In This Article

• Before You Begin
• Adding Hashtag Logic
• Hashtag Naming Rules
• Using Hashtag Groups in Optional Presets
• How Hashtag Groups Behave

Before You Begin

The Hashtag group preset is only built when both of these are true:

• The question has 6 or more answer options. This is a requirement, not a recommendation—on a question with 5 or fewer options, no preset appears, whatever tags you add.
• The question type supports it. Supported types are single choice, multiple choice, matrix (single-select, multi-select, scale-select and multi-punch), ranking, Shelf Test (with or without fixtures), Ecommerce and Menu questions. MaxDiff, polarity, brand perceptual map, quadrant and matrix scale questions are not supported, and tags on them are ignored.

Adding Hashtag Logic

1. Fill in all of the question's answer options.
2. Click into the text field of an option you want to group.
3. Enter the tag in square brackets, for example [#ShinyGlow]. Once you type #, the editor suggests tags you have already used.
4. Repeat for every option you want in a group. Options that share the same tag form one group.

In this example, the tags ShinyGlow, Purelocks, SilkyWave, CleanTress and FreshFusion have been added to the products within those brands.

💡 Tip: Hashtags are for your analysis only. Respondents never see them, and they don’t change how the survey behaves.

Hashtag Naming Rules

A hashtag must follow aytm Logic syntax. If it doesn’t, the answer option shows a logic error, just like any other invalid logic.

⚠️ Note: An option with an invalid hashtag is left out of its group. Instead, it appears as its own row in the preset. Fix any logic errors before you analyze your results.

Using Hashtag Groups in Optional Presets

1. Open a Virtual Question on your Results page.
2. Click the Optional Presets drop-down.
3. Under Hashtag group:, select the question you tagged. Each entry reads Q<number>: followed by the question text, shortened to 50 characters.
4. Review the Virtual Question’s answer options. Each row is one hashtag group: the question filtered to the tagged options (for example, Q3A1 or Q3A4), labeled with the tag name.
5. (Optional) Rename the row labels. Labels use the tag in lower case without the #, so [#ShinyGlow] becomes shinyglow.

How Hashtag Groups Behave

Related Articles

• Virtual Questions Overview
• Virtual Question: Optional Presets
• aytm Logic Reference Guide