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When you choose a Matrix Single Choice Virtual Question, the output will be comparable to a Matrix Question; this allows you to compare results across multiple questions, as you might if you were conducting concept testing, and wanted to compare purchase intent for each concept.

Learn more about Virtual Questions in the Lighthouse Academy!

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Using Optional Presets

When you select an item from the Optional Presets menu, if the system detects identical structures (e.g. a sub-question from a Matrix or Sliders question, or a set of questions from a Smart Loop), additional drop-downs will appear, for you to select the appropriate scale points for Top 1 and Top 2 Box presets, and for various auto-detected labels.
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Configuring Matrix VQs

Keep in mind, the structure of all questions or subquestions you would like to compare must be identical. If they are not identical, you will receive an error message. 

  1. Click the first drop-down in SQ1, and select from questions in your survey that could be scaled, or previously generated virtual questions.
  2. Type or paste a label for the sub-question in the Please type a label field.
  3. Populate further VQ Subquestions with other questions of subquestions in the drop-downs.
  4. Click a subquestion handle and drag it into another position, or click the X that appears upon hover to delete a subquestion. 
  5. Click Generate visualization, and the data view for a Matrix question will appear, comparing each of the subquestions in line.
  6. If you make changes to the subquestions, be sure to click Update visualization to refresh the results for that Virtual Question. 
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Matrix single choice VQ output

Indicating Matrix Single Choice will allow you to combine different questions from your survey, and treat them each as "sub questions" - as though you originally asked the question as a Slider or Progressive Matrix.

The default view, Stacked 100%, shows answer percentages stacked in color-coded columns, with expandable data on the sub-question level displayed below. 

  1. Click the Stacked 100% drop-down to choose another visualization, from Stacked counts, Means, or Box Scores.
    - Stacked Counts shows the actual number of respondents who gave each answer along the y axis. If the base size of all sub questions is the same, this visualization will not differ much from the Stacked 100% view.
    - Means shows the averages for each sub-question compared side by side, with drill-down statistics for each sub question.
    - Box Scores shows calculations for Top 1 box, Top 2 box, Top 3 box, top weighted, Bottom 1 box, Bottom 2 box, Bottom 3 box, and Bottom-weighted.
  2. Click Expand on a sub-question to see the a graph of the answer distribution for that item in isolation.

Note: Click the help bubble next to the selection to see how it is calculated from the responses. As you make selections in this drop-down, keep in mind that the “top” recognized by the system will always Answer option One, and the “bottom” recognized by the system will always be the last answer option you programmed.
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