When you choose a Matrix Single Choice Virtual Question, the output will be comparable to a Matrix Question; this allows you to compare results across multiple questions, as you might if you were conducting concept testing, and wanted to compare purchase intent for each concept.
Learn more about Virtual Questions in the Lighthouse Academy!
Using Optional Presets
|When you select an item from the Optional Presets menu, if the system detects identical structures (e.g. a sub-question from a Matrix or Sliders question, or a set of questions from a Smart Loop), additional drop-downs will appear, for you to select the appropriate scale points for Top 1 and Top 2 Box presets, and for various auto-detected labels.
Configuring Matrix VQs
Keep in mind, the structure of all questions or subquestions you would like to compare must be identical. If they are not identical, you will receive an error message.
Matrix single choice VQ output
Indicating Matrix Single Choice will allow you to combine different questions from your survey, and treat them each as "sub questions" - as though you originally asked the question as a Slider or Progressive Matrix.
The default view, Stacked 100%, shows answer percentages stacked in color-coded columns, with expandable data on the sub-question level displayed below.
Note: Click the help bubble next to the selection to see how it is calculated from the responses. As you make selections in this drop-down, keep in mind that the “top” recognized by the system will always Answer option One, and the “bottom” recognized by the system will always be the last answer option you programmed.