Virtual Question: Optional Presets

If a survey has [group] logic or you used Smart Loops to program your survey, VQ Optional Presets will detect the question nodes and look for comparable questions within each node. Questions display in this list only when each node is identical in structure (e.g.: the first question within each node is a single choice question with 5 answer options).

For certain question types, after you select the group, you will have the option to select Top 1 or Top 2 Boxes at either end of the answer list. We offer Top Box aggregation on both sides of the Likert scale to accommodate both directions you may have used while programming your survey.

The last drop down will help you automatically populate labels and images for your VQ answer variants.

• Auto text: this option identifies question sets grouped with logic, or in a Smart Loop, and if it finds questions with small differences in otherwise identical text, it uses those. In a Smart Loop, the variables in the table are the differences it finds.
• Auto text + images: this option does everything listed above and will also populate the images that correspond with the question.
  NOTE: Auto-text cannot detect differences within logic statements, such as aliases or variables; it can only find differences in the question text.

• Q text: this option will populate the full question text.

• Q text + image: this option will also populate the corresponding images in addition to the full question text.

• Images: The platform will automatically pull images that correspond with questions used to populate the VQ. You can also click on any image or camera icon in a VQ label to open a menu with all images from that survey. To remove an image, scroll to the bottom of the list and select no images.

If you created Nested Demographic Quotas on the Target Market page, each group created will populate as an answer line in a VQ. 

Note: only quota groups created on the Target Market page prior to launching the survey will be reflected in the Optional Presets. If quotas were changed or added during fielding they will need to be populated into the VQ manually. 

When you select Age range, the answer options populated contain logic for our pre-programmed age buckets: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65-74, and 75+. To combine several preset age ranges, you can use the operator or (e.g.: age_range = '13-17' or age_range = '18-24').

However, if you would like to set up your own age groupings, you must convert the logic to call up the ages within mathematical operators.

1. With Age Range selected, hover over an answer option and click switch to advanced mode.
2. Replace the logic with age >= # and age <= # (where the # are your minimum and maximum ages for your custom age range).
3. Repeat this logic in each answer option, as appropriate, with the adjusted ages.

Because the US Census asks two questions to determine race and ethnicity (Hispanic Origin, and Race multi-select), there are four possible Virtual Question presets for Race and Ethnicity, as determined by the US Race/Ethnicity demographic trait classifications:

• Hispanic Origin: Shows the difference in your results of those who selected Yes vs. those who selected No
• Race - Default: Shows the makeup of your respondents' Race.
• Race - Combinations: Shows every possible combination of answers to the multi-select race question.
• Race+Hispanic Origin: Adds Hispanic to the available race classifications, and creates mutually exclusive classifications.

Because Relationship status is a multi-select answer, it is possible that a respondent could fall into multiple categories. As such, there are two presets for Relationship status: 

• Relationship Status - Default: Shows all respondents to all of the relationship status categories they chose.
• Relationship Status - Combinations: Shows every possible combination that respondents selected.

If you would like help interpreting Relationship status combinations, please reach out to our support team.

You can append data as variables using our Custom Upload feature, and we provide data on device, browser, and platform as variables depending on the survey. All these variables will populate in the Optional Presets and can be used to populate a VQ. 

Additionally, you can create presets based on device type.