1. In the Survey Editor, click the Side-by-side Icon in the question menu, or drag the icon into place.
2. Type or paste your question into the Question field.
3. Type up to 12 entities in the Alternative to Compare fields, and click the + icon to add additional answer options.
4. Hover over a number and click the X to delete an option.
5. Click the Full screen checkbox to force respondents to a view text or images as full-screen.

On the Results page, Side-by-side responses are shown in a stacked bar chart.

1. Click the first drop-down to alternatively view the chart as an Area map, or as a Score Average.

2. When Stacked or Area are selected, click the second drop down to view Entities (which display the popularity ranking on the X axis, and color-coded percentages for each entity on the Y axis), or as Positions (where entities are shown on the X axis, and place rankings become the color-coded percentages on the Y axis).
   Note: When Score Average is selected, each answer option’s average rank is displayed. Rank values are reverse-scored for this mean average; for example, if four items were ranked then first would have a rank score value of 4, second would be 3, third would be 2, and fourth would be 1. A higher Score Average indicates higher average rank.

3. Click an Entity header to show more details and statistics for a particular response.

4. Hover over the chart to see any statistically significant differences, or click the chart icon in the upper right corner of an Entity’s detail view to visualize data in a different way.