The side-by-side comparison test is perfect when you have many logos/icons/banners/short names/etc. to compare. Our system breaks your items into balanced pairs and presents two at a time to respondents, asking them to choose one. We've implemented a smart adaptive algorithm that will show the minimum number of pairs to each respondent in order to arrive at a clear conclusion of their preferences.
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1. Building a Side-by-Side Question
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2. Analyzing a Side-by-Side Question
On the Results page, Side-by-side responses are shown in a stacked bar chart.
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Take a test drive on real-world results for this question type! Explore a live demo report.
Learn more about Interpreting Score Averages.