The side-by-side comparison test is perfect when you have many logos/icons/banners/short names/etc. to compare. Our system breaks your items into balanced pairs and presents two at a time to respondents, asking them to choose one. We've implemented a smart adaptive algorithm that will show the minimum number of pairs to each respondent in order to arrive at a clear conclusion of their preferences.
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- In the Survey Editor, click the Side-by-side Icon in the question menu, or drag the icon into place.
- Type or paste your question into the Question field.
- Type up to 12 entities in the Alternative to Compare fields, and click the + icon to add additional answer options.
- Hover over a number and click the X to delete an option.
- Click the Full screen checkbox to force respondents to a view text or images as full-screen.
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Note: Because this question type uses an adaptive algorithm, Randomize is always enabled.
On the Results page, Side-by-side responses are shown in a stacked bar chart.
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Click the first drop-down to alternatively view the chart as an Area map, or as a Score Average.
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When Stacked or Area are selected, click the second drop down to view Entities (which display the popularity ranking on the X axis, and color-coded percentages for each entity on the Y axis), or as Positions (where entities are shown on the X axis, and place rankings become the color-coded percentages on the Y axis). Note: When Score Average is selected, each answer option’s average rank is displayed. Rank values are reverse-scored for this mean average; for example, if four items were ranked then first would have a rank score value of 4, second would be 3, third would be 2, and fourth would be 1. A higher Score Average indicates higher average rank.
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Click an Entity header to show more details and statistics for a particular response.
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Hover over the chart to see any statistically significant differences, or click the chart icon in the upper right corner of an Entity’s detail view to visualize data in a different way.
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Take a test drive on real-world results for this question type! Explore a live demo report.
Learn more about Interpreting Score Averages.