Personality Radar

1. On the Results page, click on the Personality Radar icon on the right side of the floating menu bar at the top of the page. This will direct you to a new webpage.

Your Personality Radar includes a custom pie chart for each question in your survey. You will notice the full question at the top of the screen as well as each answer choice surrounding the outer rim of the circle. 

Each answer choice includes a number of bubbles in each "slice" of the chart. These bubbles represent specific consumer traits that are represented within each respondent. 

You can hover each of these bubbles to see which trait it represents. The larger the bubble, the more respondents identify with that particular trait. The bubbles located more towards the center of the circle are more universally represented throughout each answer choice. 

Click the View Mode tab on the left side of the Personality Radar to control the following display choices:

• Jitter: how close each bubble is compared to the others in their category (do they overlap or are they spaced apart?)
• Scale: size of each bubble
• Contrast: do the bubbles occupy the whole pie graph or do they stay within their slice?

1. Click the export icon in the left menu of Personality Radar page.
2. Select a PNG, PDF or EPS file to download a copy.

You can uncover hundreds of data points that would be impossible to predict in any quantitative research environment otherwise. Allocate common personas by clustering their affinities in relationship to the brand/product/entity you're researching.

Very few brands can afford to ask their customers tricky personality questions, such as, "Do you see yourself rather lazy or hardworking?", Outgoing or Shy, Liberal or Conservative, yet actionable insights will make all the difference in success of a product launch, advertising campaign or a re-branding because you'd be able to appeal to their feelings. Gone are the days when survey analysis was limited only to the "demographic buckets" such as age, gender, income, employment, etc. Now you can really get into the shoes and heads of your target market and the best news is that you don't have to do any Big Data heavy lifting or rely on inferred social media/browsing data.

• Breakthrough User Interface
• ~3000 data points on top of your survey data
• Solid statistical analysis
• Actionable auto-predictions written out in English
• All personality and psychographic data is voluntarily self-reported
• All tags are presented in aggregate to protect respondents' privacy
• Raw numbers references
• Tags polarity & most/least relevant tags mode
• 99%-80% Confidence Level sensitivity setting
• Minimum & Maximum Tags IR controls
• Min number of respondents per tag setting
• Top Tags view modes
• Proportional Power/Sector separated view modes
• Jitter, Scale & Contrast View mode settings
• Individual Radar views for each sub question of matrix questions
• List View ranked by Tags Correlation to the answer choices
• List View ranked by Tags Popularity
• Robust filters by 24 categories
• Search
• Compatibility with Survey filters by demographics & answers
• Secure sharing via smart URLs capturing view modes and settings
• Export to PDF / PNG / Vector