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When you launch a survey to a group of respondents in an online panel, you may be be tempted to ask for an email address or a way to follow up after the survey. However, it is against privacy guidelines and our terms of use (TOU) policy to collect any personal identifiable information from respondents within a Panel survey. Because we want to respect our respondents' confidentially, we ask that you agree to the Terms of Use shown below before launching your survey.

If you are launching a survey outside the US, globally, there are similar guidelines:


To view the full Terms of Use policy including all legal jargon click the button below!

aytm Terms of Use
 

Collecting PII in List Surveys

If you are fielding a List survey, you may ask respondents to provide personal identifying information such as first name. If you would like to collect something more specific, such as email address, you must:
  • Explain to respondents what is the reason for the collection of emails.
  • Ask the respondent to explicitly agree to providing their email.
  • If they agree to provide their email, they may then be asked for the email, but if they do not consent, then you must skip that question.


If you have any additional questions please reach out to support@aytm.com or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you!