The Sample Complexity Meter is found in the top left sidebar of the Target Market page. As you input your audience specifications, the dial, your price point, and other survey details adjust accordingly. The survey summary details continue in the same location on the Survey Editor page.
Learn more about the Target Market page in the Lighthouse Academy!
Sample Complexity Meter Elements
The Sample Complexity Meter auto-adjusts to show:
- Time and day your survey will complete — appears once you save progress for the first time.
- Total cost of your survey — see How much does it cost? for details.
- N — number of completes ordered.
- LOI — Length of Interview, or how long it will take respondents to complete your survey.
- IR — Incidence Rate, or the percent of panelists who will qualify to take your survey out of all attempts made.
How Long Will It Take to Complete?
Most surveys launched on the aytm platform are completed within 24 hours, but completion times vary from project to project and are heavily determined by the feasibility of the targeting criteria. Once your survey is launched, it's immediately delivered to our panels. View real-time data within minutes from the Surveys in Progress section of your Dashboard — charts and graphs will take shape as people respond.
What Is the Delivery Guarantee?
We guarantee that your DIY survey will be completed by the quoted deadline if you launch it within the specified timeframe. You can see our turnaround time in the Sample Complexity Meter at the top left of any Target Market or Survey Editor page. If you plan to launch later, we'll give you a new delivery guarantee.
If for any reason the survey runs longer than promised, you'll have the option to stop the survey and get the remaining prorated amount credited back to your aytm account for future use.
⚠️ Note: Refunds are issued as account credit only — we do not refund to credit cards or ACH.
How Much Does It Cost?
Survey cost is based on several factors, including the Length of Interview (LOI), the Incidence Rate (IR), any technical surcharges based on your membership level and extra features, and the number of completions ordered (represented by N).
As you input your audience specifications on the Target Market page, the Sample Complexity Meter and quote on the left sidebar adjust accordingly. If your audience becomes too complex, the Sample Complexity Meter disappears, and you'll be prompted to contact us to begin discussing a custom quote.
By default, your price includes all available demographic traits for whichever country you're fielding in, reported with every survey complete coming from our panel — so you don't need to ask separately.
Requesting a Custom Quote
If the Sample Complexity Meter disappears on the Target Market page, this means we'll need to manually test feasibility. Contact aytm support to receive a Request for Quotation (RFQ).
Email the following information to support@aytm.com:
- Name
- Phone
- Company
- Target Audience
- Survey Draft ID (if applicable)
- Additional Information
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