Creating a sampling plan is one of the most vital steps toward achieving quality data!
The market research industry standard for statistically significant data is a minimum of 400 respondents. With aytm we also give you the freedom to decide which is right for your study, You can run a survey to as little as 50 of our respondents for a Directional study all the way to 10,000 for more of a High-Resolution study.
Determining the sample size for your study is at the discretion of you and your team. If you have any additional questions about cloning a survey reach out to chat or firstname.lastname@example.org, we would love to hear from you!
Learn more about best practices for survey sample and screening design in the Lighthouse Academy!