Creating a sampling plan is one of the most vital steps toward achieving quality data.

The market research industry standard for statistically significant data is a minimum of 400 respondents. With aytm you also have the freedom to decide what's right for your study — you can run a survey to as few as 50 respondents for a directional study, or up to 10,000 for a high-resolution study.

Determining the sample size is at the discretion of you and your team. If you have any questions, reach out to support@aytm.com or click Chat with us at the top of the page to start a conversation.

Learn more about best practices for survey sample and screening design in the Lighthouse Academy!