Step 1: Choose Your Panel Source and Define Your Target Market
List Surveys
If you have a list of people you want to survey — such as your customers, sales leads, or social media followers — use our tools for free by creating a List Survey. Distribute the survey as a link in an email, post it on social media, or embed it as a widget on your webpage. When building a List Survey, you can choose from a predefined set of demographic traits such as age, gender, and household income, and append them to the beginning or end of your survey. Data from all sources will be combined on the stats page as results stream back.
Panel Surveys
If you'd prefer us to provide survey takers, create a Panel Survey and access over 100,000,000 people globally, available around the clock. Any US-based survey includes 10 demographic criteria to help further define your target market.
When building a Panel Survey, you can define your target market in two ways. Using psychographic pre-screening questions, you can pinpoint respondents based on media habits, purchasing behavior, and personality traits — with over 2,000 Premium Profiles available. Want to survey consumers who love sushi, own an iPhone, and watch the Disney Channel? No problem. If you can't find what you need in Premium Profiles, simply create your own custom pre-qualification questions.
As you adjust your target market, the Sample Complexity Meter updates to indicate sample complexity. We guarantee your survey will be completed by the quoted deadline if you launch within the specified timeframe. If you launch later, we'll provide a new delivery guarantee. If the survey runs longer than promised, you'll have the option to stop it and receive 110% of the remaining prorated amount credited to your aytm account.
Finally, choose the number of responses you'd like to receive.
Step 2: Write Your Survey
Once you've defined your target market, it's time to write your survey. Choose from up to 20 question types and 5 research tests depending on your license level. You can upload images into any question or answer, drag and drop questions to reorder or clone them, and collect webcam responses to add qualitative depth to your data.
For List Surveys, you can add an optional message at the beginning and/or end of the survey. Paid members can also customize the survey with a logo, tagline, and color palette using the theme editor — choose from our background images or upload your own, preview the result, and save the theme for future surveys to maintain brand consistency.
Step 3: Launch Your Survey
Once you've finished writing and previewing your survey, save it and launch. For List Surveys, aytm provides a URL to email to your contacts or post on social media, plus an embed code for your website. Panel Surveys are automatically sent to our panelists and responses start streaming to your stats page.
Step 4: Get Real-Time Updates
From your dashboard, view surveys in progress and completed surveys by clicking the Results icon on the right side of the relevant survey row.
Step 5: Turn Your Data into Insights
Once your survey has completed, aytm offers numerous ways to quickly filter your data and display results in easy-to-interpret charts and graphs. If you're using advanced research tests such as Van Konan Price Optimization modeling or Competitive Topography, you'll also have access to 3D modeling and automated analysis.
- Graph data by parameters — Compare how respondents of different age ranges, incomes, education levels, ethnicities, careers, or relationship statuses answered in a single graph.
- Show geography — See the location of respondents by clicking the map icon.
- Filter data by parameters — View results from respondents filtered by gender, age, income, ethnicity, education, employment status, career, relationship status, parental status, and location.
- Select a color palette — Choose a palette for displaying results, including one that reflects your company's colors for branded reporting.
- Export data — Export in CSV, XLS, or SPSS format, as a presentation-ready PowerPoint, or print your reports. Export the current view or all raw data.
- Share results — Share with clients, partners, or anyone else via email link, social media, or an embeddable widget for your website.