Virtual Questions (VQs) allow you to step beyond the survey structure as it was fielded. VQs can be used to aggregate responses given on the same or different questions of a survey, create custom demographic splits, combine top 2 boxes, and more! VQs can be added anywhere in the survey and move them by simply dragging and dropping like you would a question in the Survey Editor.
VQs will function similarly to normal questions - you can filter, export and use them with Crosstab or Sig Testing. VQs will be saved locally in your browser as you create them. To save them on the server and share with others, create a shareable Report.
Adding a VQ to Your Survey
Note: A Virtual Question can be added at any point in your data no matter what questions they are pulling from.
Customizing your VQ
After generating the chart, the VQ becomes an active part of your survey data exactly, like any other question; VQs are available for use in filtering, exports, and custom banners for Crosstab Analysis.
The following options will populate in the Optional Presets drop-down (as available) and can be used to quickly set parameters for a VQ.
Group Logic: If a survey has [group] logic or you used Smart Loops to program your survey, VQ Optional Presets will detect the question nodes and look for comparable questions within each node. Questions display in this list only when each node is identical in structure (e.g.: the first question within each node is a single choice question with 5 answer options).
Top 1 or Top 2 Boxes: For certain question types, after you select the group, you will have the option to select Top 1 or Top 2 Boxes at either end of the answer list. We offer Top Box aggregation on both sides of the Likert scale to accommodate both directions you may have used while programming your survey.
The additional drop-downs will help you automatically populate labels and images (if applicable for your VQ answer variants.
Prefix Groups: Within answer option lists of 5 or more, detects when the same word is used first in multiple answers (e.g. A1: ShinyGlow Shampoo, A2: ShinyGlow Conditioner).
Hashtag Groups: During survey programming, add a #label to multiple answer options within a list of 5 or more to group together certain answers (e.g. when the brand names are not listed in the answer option, add #brandA and #brandB, etc. as appropriate to populate these groups in the Optional Presets dropdown).
Nested Quotas: If you created Nested Demographic Quotas on the Target Market page, each group created will populate as an answer line in a VQ.
Note: only quota groups created on the Target Market page prior to launching the survey will be reflected in the Optional Presets. If quotas were changed or added during fielding they will need to be populated into the VQ manually.
Demographic Traits: Demographics are available with every Panel survey, but the number and type varies by country. Preset demographic trait groups will automatically populate in the Optional Presets drop-down.
House Tags: If you used one of aytm's 2300+ House Tags to target your audience, those House tags will appear in VQ presets. This could be particularly helpful if you used the or operator with multiple House Tags, to compare how differently-qualified respondents performed in your survey.
Variables: You can append data as variables using our Custom Upload feature, and we provide data on device, browser, and platform as variables depending on the survey. All these variables will populate in the Optional Presets and can be used to populate a VQ.
Saving and Reusing Virtual Questions
|Virtual Questions can be saved into individual reports. However, if you would like to reuse a VQ setup in multiple reports, with the Data Lab tab open, drag a configured VQ into the left side bar. When you navigate to another report, revisit the Data Lab tab, and click or drag the saved Virtual Question into place.
Learn more about Virtual Questions: