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Export Survey Data

All users have multiple options to download their data into editable external reports. If the arrow associated with your preferred export has multiple lines, there are multiple options for export to choose from.

 

Exporting your reports

  1. From the Reports page, click on the Export icon in the left menu.
  2. Click on the associated export arrow to select from: 
    Survey Structure: a Word document of the survey structure (does not include any data)
    Raw CSV: an un-formatted copy of all coded data, with question text
    Excel: all coded data, including a set of data tables
    *Excel with coded map: coded data with a data key
    *SPSS: complete raw data for import into a statistical analysis software
    *JMP: complete raw data for import into a statistical analysis software
    Presentation: aytm-branded summary of results including survey order data, graphs in your chosen color palette, and links back to the live survey data; available in PDF, PPTX, and Keynote formats. Learn more about Powerpoint exports.
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*Exports available to Max, Enterprise, and EDU users.

 

 

Exporting Verbatim Responses

There are two ways to download verbatim responses, along with their Codebook and Codes: By individual questions or for the entire survey.

To export by individual questions:

  1. Scroll an open-ended question from your quant report.
  2. Click the Export icon and a drop-down menu will appear.
  3. Select the desired report:
  • Download all verbatim (CSV)
  • Download all verbatim with codes (CSV)

To export verbatims for the entire survey:

  1. Open the Verbatim page of your stats page.
  2. Click the Export icon in the left menu to open the Export Comments pane. From here you can can select any desired export.

Note: To export verbatim responses along with their codebook and codes, select Excel Coded Maps, Raw CSV, and Excel RAW.
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Research Test Exports

MaxDiff HB and Choice Based Conjoint Segmentation have additional data exports. 

  1. In the Results of a MaxDiff (HB only), click Download Individual Statistics & TURF, and select an option.
  2. In the Results of a Conjoint (Segmentation only), click on the export icon to the right of the personas, and select a CSV download of Utility Scores, Ranked List of Packages, or Stacked choice data. Below the Conjoint Results, add packages and download an excel document of the Market Simulator. 
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TURF Analysis 

Certain question types will also generate a TURF Analysis.

  1. If a TURF Analysis is available for your survey, click the Export icon in the left menu.
  2. Select TURF Analysis from the drop-down menu beneath Research Analyses. 
  3. Click the second drop-down to select a question.
  4. Click the export arrow; if there are multiple options (e.g. Top box, Top 2 box), click on an option, and your download will begin.

Learn more about our TURF Simulator here. 
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