By selecting a Research Type for your survey, you can organize surveys, search all surveys by Research Type, and view Research Type in Survey Specifications on the Results page. Select from the following options:

Ad/Campaign Effectiveness, Attitudes and Usage, Brand Awareness, Brand Equity, Brand Health, Claims Testing, Concept Test, Creative Test, Customer Segmentation, Flavor/Scent/Variant Testing, Habits and Practices, Idea Screening, Jobs to be Done, Line Optimization, Packaging Test, Price Optimization, Product and Feature Optimization, Other.

Adding Research Type

1. Select a Research Type from the dropdown menu on the Target Market page.

Searching by Research Type

1. From your dashboard, click Search all surveys in the left menu, or Search surveys above the Surveys in Progress tab.
2. Type a Research Type category into the search field and press Enter, or scroll down to Research type and select an option.

Viewing Survey Specifications

1. On the Results page, click the Survey Specifications tab.

2. Under Order details, Research Type appears next to Type.

   ⚠️ Note: Type will only appear on Results pages where a Research Type was selected on the Target Market page. This does not apply to surveys fielded under the former Research topic dropdown.

Changing Research Type After Fielding

After your survey is in field, you can change the Research Type from your Dashboard.

1. Locate the survey in the Surveys in Progress or Completed tab.
2. Click the settings wheel on the right side of the row, and select Research Type.
3. Select a type from the dropdown, and click Save Settings.