Basic Targeting
Learn the fundamentals of finding your audience on the aytm platform. We’ll cover how to set up demographic and geographic targeting, understand what incidence rate (IR) means for your study, and ensure you're connecting with quality respondents.
- How to Survey by Device
- Target Market Page Overview
- Sample Price Estimator Overview
- Incidence Rates (IR) Reference
- US Race/Ethnicity Trait Classifications
- Countries and Languages Supported
- Socioeconomic Level Reference
- How to Set Up Geo-Targeting
- Demographic Traits Reference
- Research Type Reference
- aytm Panel Quality Overview
- How to Add Premium Profiles
- How to Add Custom Prequalification Questions
- How to Add Demographics to a List Survey
- How to Exclude Past Respondents
- How to Select Your Total Sample Size