Basic Targeting
Learn the fundamentals of finding your audience on the aytm platform. We’ll cover how to set up demographic and geographic targeting, understand what incidence rate (IR) means for your study, and ensure you're connecting with quality respondents.
- Socioeconomic Level (SEL)
- Sample Price Estimator
- Target Market Page Overview
- Setting up geo-targeting
- Demographics Trait Updates (Oct. 2023)
- US Race/Ethnicity demographic trait classifications
- Research Type
- Panel Quality
- Countries and Languages Supported
- Adding Premium Profiles
- Adding Custom Prequalification Questions
- About Incidence Rates (IR)
- Adding Demographics to a List Survey
- Excluding Past Respondents
- Selecting your total sample size