Basic Targeting
Learn the fundamentals of finding your audience on the aytm platform. We’ll cover how to set up demographic and geographic targeting, understand what incidence rate (IR) means for your study, and ensure you're connecting with quality respondents.
- Target Market Page Overview
- Sample Price Estimator
- About Incidence Rates (IR)
- US Race/Ethnicity demographic trait classifications
- Countries and Languages Supported
- Socioeconomic Level (SEL)
- Setting up geo-targeting
- Demographics Trait Updates (Oct. 2023)
- Research Type
- Panel Quality
- Adding Premium Profiles
- Adding Custom Prequalification Questions
- Adding Demographics to a List Survey
- Excluding Past Respondents
- Selecting your total sample size