aytm's global panels provide 100MM+ survey takers who want to share their thoughts with you today about your product or service. Drill down to your precise target market of customers using demographics and psychographics to get the market research insights you need.

Learn more about the Target Market page in the Lighthouse Academy!

00:00 Sample complexity meter & delivery guarantee

Use the Target Market page to start a new survey, or simply check the feasibility and price for a potential study you want to launch. The Sample Complexity Meter in the upper left corner will give you real-time feedback based on the level of targeting you're selecting. Some of the best reasons to work with aytm include our targeting capabilities, delivery deadline guarantee, and access to over 100,000,000 respondents around the world. We offer real-time quotes to get you started the instant you're ready. Delivery time is guaranteed by aytm in most cases, assuming you launch your survey within the indicated timeframe and don't use custom prequalification questions. If for any reason your survey runs longer than promised, you'll have the option to stop the survey and get 110% of the remaining prorated amount credited back to your aytm account for future use.

01:35 Title & Research Type

The survey title on this page is an internal title only - respondents will not see this. Click the Research Type drop-down to select the type of research you're doing for this particular survey. If you want to survey your own email list, visitors to your website or social media, then please refer to the List Survey section below. Otherwise, continue reading to learn about the power of aytm targeting and fielding solutions.

02:20 Countries & Languages 

Language selection will affect the price and availability, since we'll be sending your survey to people fluent in the selected language. You can choose to field your panel survey in one of over 50 countries, and over 30 languages, or from our worldwide panel of English-speaking Internet users.

03:27 Premium Profiling (formerly known as 'House Tags')

Narrow down your survey invitations by selecting from over 2300 aytm Premium Profiles, psychographic and behavioral characteristics that cover a wide range of life descriptors from health and media us to hobbies, purchasing habits, and brand awareness. When you add multiple Premium Profiles, enforce either an and operator or an or operator between tags.

04:46 Incidence Rate 

Though it's not required immediately, and can be edited later in the survey programming process, you will not be able to launch your survey without entering an Estimated Incidence Rate.

05:42 Demographic Targeting: Quota Groups

Adjust the demographic trait requirements and create your own custom quota groups, or use preset quota groups from US census data. To set up geo-targeting, choose among regions/states/counties, metro areas, and ZIP codes. Within metro areas, the list will include Combined Statistical Areas (CSAs), Metropolitan Statistical Areas (MSAs), and Micropolitan Statistical Areas (μSAs), all according to U.S. Census classification. Our platform also offers real-time validation of ZIP codes you may enter, reporting any unrecognized ZIP codes on the right side of the page, and a ZIP code radius tool.

09:05 Demographic Targeting: Quota balancing

We include the following demographics automatically in every Panel Survey targeting U.S. consumers, so you don't have to ask about them separately and take up extra space in your survey. For surveys fielded outside the US, age and gender balancing is available, based on individual country census data.

The included set of traits may vary from country to country. If you have demographic quotas, you can balance by up to two nested quotas.

09:29 Custom Quotes

If you've narrowed your target audience to the point where it'll take a special effort to find the respondents you need, you'll be prompted to request a custom quote. A dedicated project manager will help you to get the results you need as efficiently and cost-effectively as possible.

08:13 Excluding past respondents

Click the drop-down at the bottom of the page to select previously run surveys from your account, whose respondents will not be invited to take this survey. Please reach out to us if you need to run concurrent, mutually exclusive surveys.

10:24 Number of completes (sample size)

Be sure to set your number of completes to determine how many people will take your survey. You can choose as few as fifty, or as many as ten thousand. You can even exclude past respondents from a current survey. If you need to launch a few surveys at the same time with mutually exclusive sample, or send a follow-up survey to the same respondents who took your earlier survey, please contact support and we'll be happy to set it up for you on the back end.

11:30 List Survey overview

At the top of the page, select the Your own list option as the source of responses. This is for when you already have a group of people who are willing to take your survey, such as your customers or employees, a list of opted-in subscribers, social media followers, or website visitors. With List Surveys you'll be given a survey link plus an embed code upon launch, so you can direct traffic to your survey.  

Language

Choose your language from the dropdown menu. It'll affect the user interface, as well as the language in which the demographic questions will be presented.

Privacy Jurisdictions

If you are GDPR certified, you will be able to collect responses from within the EU. If you are not yet certified, you will see a link to learn more about certification. Please note that due to privacy laws in that country, List surveys may not be fielded in China at this time.

Sample Size

The number of responses you can collect within each survey for free depends on your license level. When you go beyond the limit by moving the slider to the right or typing your desired sample size, we'll show the cost for extra completes. 

Prevent Repeat Answers

If your licensing plan supports limiting responses by IP and devices using cookies, click the gear icon at the top right to get access to these features. It can help you prevent the same respondent from contaminating your data with many repeated completes, or provide you with a better geographic distribution by limiting the amount of completes that can come from the same network, such as an office or a dorm room.

UUIDs (Unique User Identifiers) to Sync with Your Database

If you plan to use our List Surveys with an external panel and need to pass UUIDs (Unique User Identifiers) or other user-specific information through a URL link to augment statistics with your own transactional data, you may need to upgrade to a membership level that supports this feature. Once enabled, simply add "?uuid=" at the end of your survey link before distributing it to your list, and enter any unique url-safe characters after the equal sign. Every time a respondent takes your survey, we'll record their unique identifier along with their response.

13:44 Saving & Resetting

At any time, click Save to save your settings, Write Survey to save your Target Market page settings and proceed to the survey editor, or click Reset Target Market to completely reset the page to organic fielding.