Panel Quality
PaidViewpoint is a proprietary panel, designed, built and managed by aytm since 2011. It’s exclusively available to aytm clients, doesn’t participate in any external marketplaces, and year-after-year is rated #1 by respondents globally on independent sites like SurveyPolice. We value respondents’ experience. By keeping this community exclusive to aytm, we ensure that PaidViewpoint panelists are treated fairly and are not exposed to overly long, crippled, or mobile-incompatible surveys.
A number of purely technical safeguards are in place to identify and prevent bots from taking client surveys. Such methods include a wide variety of approaches, ranging from IP/cookie verifications, log in patterns of different connected accounts, reCAPTCHA, honeypots to uniqueness, and validity verification of a phone number and a PayPal account.
Our panel is managed by TrustScoreSM – an automatic system of consistency verification. It’s easy for a human to stay consistent in their profiling questions when they are telling the truth, but becomes virtually impossible for a bot to understand questions formulated in a slightly different manner (e.g.: Do you own a dog? Do you own a pet?).
We give respondents with higher relevancy, historical responsiveness, and better TrustScores more chances to be invited into surveys, and receive a larger incentives to celebrate their thoughtful participation and input.
If someone successfully bypasses all our safeguards (highly unlikely), it still takes about 3 months to achieve our cash out threshold and then requires a cash out specialist to review and approve the request. We have a system of random checks and automatic red flag notifications when something seems out of the norm.
Over time, we've earned our respondents' trust. They know that we follow through on every promise we've made, and that if they follow our invitation, even if they are screened out, they'll receive at least the minimum incentive as a token of our appreciation for their time and attention. This approach to fielding ensures the greatest satisfaction with the process among our panelists, outstanding quality, thoughtfulness of responses, and as a by-product – a blazing fast response time.
For more detailed information on how our panel works and our world-wide reach, please reach out to support@aytm.com to request a copy of our Sample Quality document or our Panel Book.