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  1. aytm Help Center
  2. aytm Knowledge Base
  3. Targeting Respondents

Articles in this section

  • Designated Market Areas (DMAs)
  • Quota Balancing
  • Setting up geo-targeting
  • Demographics Trait Updates (Oct. 2023)
  • US Race/Ethnicity demographic trait classifications
  • Research Type
  • Target Market Page Overview
  • List Survey: Passing Variables Through Survey Links
  • Panel Quality
  • Pricing and Delivery
See more

Setting up geo-targeting

On the Target Market page, you can set up geo-targeting through quota groups for all countries.

 

Geo-targeting various countries

  1. With the desired target country selected, click the Location search field.
  2. Type the name of the region you'd like to target, or scroll through and click on the option.
  3. Enable as many regions as you need within a single quota group.
  4. Click the X to the right of a region to remove it from the quota.
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Geo-targeting in the United States

  1. Click the Location drop-down and select Regions/States/Counties, Metro Areas, or Postal ZIP codes.  
  2. With Regions/States/Counties Metro Areas, or Designated Market Areas selected, click in the search box to scroll through the list of available locations, or begin typing keywords into the field.
  3. With Postal ZIP codes selected, type or paste relevant ZIP code(s) into the text box. Check the box next to Add 25 mile radius to target a radius around any code(s) included. Click the drop-down arrow to choose a different radius.
    Note: There is a limit of 12,000 zip codes when using the zip code radius tool.
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