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aytm Help Center
Targeting Respondents
Targeting Respondents
Utilize the Target Market page to find the right audience for your survey.
Basic Targeting
About Incidence Rates (IR)
Target Market Page Overview
Setting up geo-targeting
Demographics Trait Updates (Oct. 2023)
US Race/Ethnicity demographic trait classifications
Research Type
See all 13 articles
Advanced Targeting
Adjusting Demographic Quotas on a Panel Survey
Designated Market Areas (DMAs)
Quota Balancing
Margin of Error Calculator