Pinpoint your target market for US-based surveys with aytm's 2300+ House Tags. aytm's House Tags are psychographic and behavioral characteristics which cover a wide range of life descriptors from health and media use to hobbies, purchasing habits, and brand awareness.
An added benefit of using House Tags is that they can better predict IR, since we can target our Panelists more precisely.
Learn more about targeting your audience in the Lighthouse Academy!
1. Adding House Tags
2. Adding Multiple House Tags
When you add multiple House Tags to a Target Market page, toggle between and and or logic.
Only one of these House Tag operators may be used per survey, regardless of how many House Tags are being used. If you launch a survey with the wrong operator, the survey must be stopped, cloned, and relaunched—if you cannot stop the survey on your own, please reach out to our Support team for assistance.
Note: Respondents will be invited to the survey based on traits and behaviors that they have already indicated in our Trait Surveys, so House Tags will no longer appear in your prequalification question set. If you'd like to add other screening questions, you can add all Prequals from the Survey Editor page.
If you have any additional questions please reach out to firstname.lastname@example.org or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you!