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Pinpoint your target market for US-based surveys with aytm's 2300+ House Tags. aytm's House Tags are psychographic and behavioral characteristics which cover a wide range of life descriptors from health and media use to hobbies, purchasing habits, and brand awareness.

An added benefit of using House Tags is that they can better predict IR, since we can target our Panelists more precisely.

 

Learn more about targeting your audience in the Lighthouse Academy!

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1. Adding House Tags

  1. Click into the House Tags search bar to scroll through the complete list, or type in keywords to see available categories.
  2. Click on the desired characteristic to add the House Tag to your targeting criteria.
  3. Click the toggle to the right of the House Tag to Include or Exclude respondents who meet the criteria listed.
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2. Adding Multiple House Tags

When you add multiple House Tags to a Target Market page, toggle between and and or logic. 

  • When you select and, respondents must meet all conditions set by the House Tags in order to qualify for the survey. 
  • When you select or, respondents need only meet one of the criteria - but if they meet more than one, they will also qualify for the survey.

Only one of these House Tag operators may be used per survey, regardless of how many House Tags are being used. If you launch a survey with the wrong operator, the survey must be stopped, cloned, and relaunched—if you cannot stop the survey on your own, please reach out to our Support team for assistance.

 

Note: Respondents will be invited to the survey based on traits and behaviors that they have already indicated in our Trait Surveys, so House Tags will no longer appear in your prequalification question set. If you'd like to add other screening questions, you can add all Prequals from the Survey Editor page.
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If you have any additional questions please reach out to support@aytm.com or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you!