Control which device type your respondents use to complete a survey — ensuring data quality where screen size or hardware capabilities matter.
Device targeting lets you require that respondents complete your survey on a specific device type: mobile or desktop. When the right device matters for your methodology, this feature helps you enforce that condition at the respondent level.
Common use cases by device
Some survey types are inherently tied to a particular device environment. Use the guidance below to decide when device selection adds value to your study.
Mobile only
Best for mobile-native experiences
- Image upload surveys
- Mobile app testing
- Ad testing
Desktop only
Best for detail-dependent content
- Shelf tests
- Label evaluations
- Images requiring higher resolution
How to select a device
Device selection is a dropdown menu located on the Target Market Page, below the demographic traits section. Choose Mobile, Desktop, or leave it unset to allow any device (the default).
Once a device is selected and a respondent enters the survey on the wrong device type, they will be prompted to switch to the correct device before proceeding.
How device selection works under the hood
API Sample Partners
All API sample partners are mapped and fully available for both mobile and desktop device selections.
IR Estimation
Device functions as a demographic trait. Respondents who don't switch to the correct device remain as incompletes — they won't affect your IR estimate.
Survey Preview
When previewing your survey in respondent mode, the preview will reflect the device type you've selected.
Device Quotas
Quotas by device aren't available at the Target Market Page level. Contact your support team to discuss quota options.