When running a survey to your own list of respondents, demographic traits are not provided automatically as they are with an aytm Panel Survey. However, you can activate demographic questions to collect this data within your survey — either by writing your own questions or using aytm's demographic questions from the Question Library.

Adding aytm's Demographic Questions

1. On the Survey Editor page of a List Survey, click the Question Library icon from the Collaboration Tools menu on the right side of the page.
2. Click the library dropdown and select aytm Library.
3. Drag and drop the demographic trait questions into place in your survey. We recommend placing them at the very beginning or end of your survey.
4. Click the X to the left of any questions you wish to delete.

⚠️ Note: These are the same questions shown to respondents in panel surveys. You may edit them once they're in your survey, but this is generally not recommended if you plan to merge results with a panel survey later.

Viewing Demographics in Results

1. Click the Filters menu on the Results page to view and filter by the demographic questions you added. In data exports, these questions appear in line with the survey questions.