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Adding Demographics to a List Survey

When you run a survey to your own list of respondents you will not be provided with demographic traits like you would with an aytm Panel Survey. However, you may activate demographic questions to collect this data within your survey. You may add your own questions, or use aytm's demographic questions from the Question Library.

 

1. Adding aytm's Demographic questions

  1. On the Survey Editor page of a List Survey, click the Question Library icon from the Collaboration tools menu on the right side of the page.
  2. Click the library drop-down and select aytm Library.
  3. Drag and drop the demographic trait questions into place in your survey. (We recommend at the very beginning or the very end of your survey.)
  4. Click the X to the left of any questions you wish to delete.

Note: These questions are those seen by our respondents for panel surveys. You may edit them once they're in your survey, but it is generally not recommended if you plan to merge with a panel survey later on.
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2. Viewing Demographics in Results

  1. Click the Filters menu on the results page to view and filter by the demographic questions you added to your survey. In data exports, these questions will be listed in line with survey questions.
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