On the Target Market page, reach business audiences filtered by industry, company size, revenue, department or role. There are two panel options:

• B2B Panel: True B2B professional sample (business-to-business sample) refers to a respondent panel or dataset made up of business professionals, decision-makers, or organizational representatives, rather than general consumers; recruited to participate in a surveys based on their professional role, industry, company size, seniority, or function.
• B2B Profiled Consumer Panel: Consumer sample (gen pop) profiled on B2B variables.

These panels are available for studies fielded in the US only (other countries upon request).

Targeting for B2B

1. On the Target Market page, click the Panel dropdown menu to choose from Consumer Panel, B2B Panel, or B2B Profiled Consumer Panel.
2. With B2B Panel or B2B Profiled Consumer Panel selected, adjust quota group targeting with the dropdowns for Industry, Organization Department, Organization Revenue, Organization Role, and Organization Size. (Gender, Age, Education, and Employment status are also available for demographic targeting, if needed.

Which Panel should I choose?

In a hurry? The B2B Profiled Consumer Panel will help you field your study faster, because it will launch to a group of respondents that have answered questions about their careers. This is the right choice if your topic is something that pertains to a large percentage of the working public.

If you have more time, or are trying to find an expert audience, choosing the B2B Panel option will direct you to our Panel Operations team for a more specific quote for finding your desired audience. This is the right choice if you need someone who has been validated as having specific expertise based on their professional roles and responsibilities.

⚠️ Note: this feature is available upon request. Please reach out to your Account management team if you'd like to have the B2B Panels option enabled for your account.