Adding Premium Profiles
Pinpoint your target market for US-based surveys with aytm's 2300+ House Tags. aytm's Premium Profiles are psychographic and behavioral characteristics which cover a wide range of life descriptors, from health and media use, to hobbies, purchasing habits, and brand awareness.
An added benefit of using Premium Profiling is that they can better predict IR, since we can target our Panelists more precisely.
Learn more about targeting your audience in the Lighthouse Academy!
1. Adding Premium Profiling
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2. Adding Multiple Premium Profiles
When you add multiple Premium Profiles to a Target Market page, toggle between and and or logic.
Only one of these Premium Profile operators may be used per survey, regardless of how many Premium Profiless are being used. If you launch a survey with the wrong operator, the survey must be stopped, cloned, and relaunched—if you cannot stop the survey on your own, please reach out to our Support team for assistance.
Note: Respondents will be invited to the survey based on traits and behaviors that they have already indicated in our Trait Surveys, so Premium Profiles will no longer appear in your prequalification question set. If you'd like to add other screening questions, you can add all Prequals from the Survey Editor page. |
If you have any additional questions please reach out to support@aytm.com or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you!