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Interpreting Score Average for Ranking, Side-by-Side, and Star/Smiley Rating Question Types

This article will explain how to read the results page in Score Average mode for the following question types: 

  1. Reorder (Rank)
  2. Side-by-Side
  3. Star/Smiley Rating

Setting Score average

To use the following interpretation, make sure the question is set to Score Average mode. 

  1. Click the drop-down menu: Select or type...
  2. Select Score average.
2024-02-14_10-12-35.png

 



Score Average Interpretations

The top chart will give you the overall score summary. Each answer choice is assigned a score value. 

  • For Reorder and Side-by-Side question types (both ranking-based questions), the score values are reversed from the position ranks. This means the lowest-ranked will be given a score value of 1 while the highest-ranked item will have a score value equal to the number of items tested (e.g., 4 if four items were ranked).
  • For Star Ratings, the score values are equal to the rating value or the numeric code of the rating given.
  • For Smiley Ratings, the score values range from either -1 to +1 with no midpoint for a two-emoticon scale, -1 to +1 with a midpoint of 0 for three-emoticon scale, and -2 to +2 with a midpoint of 0 for a 5-emoticon scale.

Each subsequent chart is each individual answer response and how the respondents placed that answer.

 

 

 

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