Conversation AI is a question type powered by Skipper, aytm's AI assistant, that engages respondents in dynamic conversations. Capable of extending a short 1:1 interview and asking follow-up questions, Conversation AI is fully integrated into the aytm platform, enhancing research efficiency by eliminating the need for separate qualitative study setup, analysis, and additional recruitment costs.
Want to learn more about Conversation AI?
Enroll in Best Practices for Conversation AI in the Lighthouse Academy!
1. Building a Conversation Question
Note: If the total N is larger than the n of conversation, the predicted LOI will be calculated proportionally. However, keep in mind that while expanding the question with additional talking points can enhance the conversation, each additional talking point contributes to the LOI (Length of Interview), which could lead to respondent fatigue. |
2. Conversation Details
|
Beneath the Talking Points use the Collection, Depth, Input, and Style settings to further enhance your question.
Note: Keep in mind the LOI. In practice, Skipper may decide to ask more or fewer follow-ups, depending on the quality of the response given. 3. Click the Input drop-down field to choose how data will be collected: in text only, text and audio, or audio only. Note: Learn more about the respondent experience using audio here. 4. Click the Style drop-down to select how Skipper conducts the conversation:
|
3. Conversation Quick Preview
|
It is always best to preview your entire survey before launching, and particularly important to preview more complex survey elements like Conversation AI. Previewing allows you to:
When you’re ready for a trial run:
Note: Each preview and survey session is unique, much like a real human conversation. Keep this in mind while previewing, as Skipper may respond slightly differently each time, even when the topics, prompts, and replies remain the same. |
|
|
4. Respondent Experience Using Audio
|
When Respondents arrive at this question and you have an audio only option enabled, they will first see a prescreener to confirm whether their audio input is working. After the prescreener, Skipper will begin the conversation
Note: Respondents may still choose to skip the question once they’ve started it by clicking the Skip button at the beginning of the conversation with Skipper. |
5. Viewing and Analyzing Responses
|
Once the survey is live, responses to the Conversation question will be displayed on the results page as an open-ended question. You will see an overview of direct quotes, or view responses as a chart categorized by topic, or as a word cloud.
|
6. Advanced Features and Audio Options on the Results Page
|