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Video Responses allow you to gain deeper understanding of each respondent beyond the information that they may type into a survey. They are incredibly versatile and allow you to hear extra qualitative feedback. For example, you may want to know how your product is being used by a test group. Take your report to the next level by adding a few sound bites from respondents.

 

Want to learn more about our question types? Enroll in our Question Types Overview course in the Lighthouse Academy!

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1. Adding Video Response Question Types

  1. Click the Video Response Icon in the question menu or drag the icon into place on the survey.
  2. Type or paste your question and text instructions into the Question field.
  3. Click the Add Instructions dropdown menu to change the prompt to Upload an image, Upload Video Intro/Web cam Capture/Commercial, or No Context.
  4. Enter text into the Talking point fields to prompt users to respond in a certain way. Click the + icon to add up to 15 talking points, or copy and paste a list into the fields. 
    Note: Respondents will often go over each talking point one at a time. To collect 30-second videos, we recommend providing 1-2 talking points; for a 1-minute video provide 2-4 talking points. In general, it is best to limit talking points or prompts to 1-3 total.
  5. Hover over the Talking point number and click the X to delete the item.
  6. Type in the number of video responses you would like to collect (up to 50 per survey) in the Collect text field. 
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When crafting the questions and talking points, keep in mind that respondents who do not choose to record a video will not see these questions, so make sure any context included is not something the entire respondent pool will need to view. The Video Response question should be reserved for a deeper dive on the overall survey. For example, show them any logo, commercial or tagline that was shown previously and ask them to answer 1-3 specific talking points or give feedback. Alternatively, start a survey with Video Responses and get top-of-mind feedback. You need to provide enough information for them to provide feedback without introducing any bias.

 

Note: There is a limit of one Video Response question per survey. The survey will only collect the amount of responses designated below the question. Video responses are significantly more work for the respondents and are charged per response as a reflection of their efforts (Panel survey = $20 .00 per response, List Survey = $10.00 per response).

 

 

2. Viewing Video Response Questions as a Respondent

Each respondent will be asked 3 questions to confirm their participation in the video response. Any other respondents will continue to the next question. Respondents who answer "Yes" to the questions (having a working webcam and microphone, being in a well-lit area and fully clothed, and having a few extra minutes), will be presented with the instruction text, three talking points, and the option to record or upload a video.
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Note: the maximum video response length is five minutes, however, actual responses tend to be less than one minute long.

 

 

3. Viewing Video Responses in the Results page

  1. From the Results page, click on the Video Response icon on the right side of the appropriate question header to view video responses. A new page will open, showing aggregated Video Responses and Respondent attributes.
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4. Viewing and downloading Video Responses

  1. From the Video Response page, click the icon next to a Respondent ID to view that respondent's traits.
  2. Click the emoticon to the left of a video to change the assigned sentiment.
  3. Click the play button on a video to preview it directly in the pane.
  4. Click the Download button that appears upon hover to download an .mp4 of a single video, or click the Download button next to the search bar to download a zipped file of all video responses.
  5. Click the ellipses menu and select Open Response to view all qualitative responses from a particular respondent.
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Take a test drive on real-world results for this question type! Explore a live demo report.

 

Respondents' Privacy: Content received from a respondent that constitutes a video recording, audio-visual work or audio recording, can be used solely for internal business purposes only and cannot be made public without the respondent consent. Explore best practices for Video Response Questions here.