Video Responses allow you to gain deeper understanding of each respondent beyond the information that they may type into a survey. They are incredibly versatile and allow you to hear extra qualitative feedback. For example, you may want to know how your product is being used by a test group. Take your report to the next level by adding a few sound bites from respondents.
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1. Adding Video Response Question Types
When crafting the questions and talking points, keep in mind that respondents who do not choose to record a video will not see these questions, so make sure any context included is not something the entire respondent pool will need to view. The Video Response question should be reserved for a deeper dive on the overall survey. For example, show them any logo, commercial or tagline that was shown previously and ask them to answer 1-3 specific talking points or give feedback. Alternatively, start a survey with Video Responses and get top-of-mind feedback. You need to provide enough information for them to provide feedback without introducing any bias.
Note: They survey will only collect the amount of responses designated below the question. Video responses are significantly more work for the respondents and are charged per response as a reflection of their efforts.
2. Viewing Video Response Questions as a Respondent
Each respondent will be asked 3 questions to confirm their participation in the video response. Any other respondents will continue to the next question. Respondents who answer "Yes" to the questions (having a working webcam and microphone, being in a well-lit area and fully clothed, and having a few extra minutes), will be presented with the instruction text, three talking points, and the option to record or upload a video.
Note: the maximum video response length is five minutes, however, actual responses tend to be less than one minute long.
3. Viewing Video Responses in the Results page
4. Viewing and downloading Video Responses
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Respondents' Privacy: Content received from a respondent that constitutes a video recording, audio-visual work or audio recording, can be used solely for internal business purposes only and cannot be made public without the respondent consent. Explore best practices for Video Response Questions here.