Demographic Trait Breakouts
aytm offers demographic traits with every Panel survey so you don't have to ask about them in your survey. Available traits may vary per country, but can include:
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After your survey is launched, all of these data points are included in the raw data and can be used as filters or through Virtual Question presets on your statistics page.
Available demographic data may vary per country; included traits will be listed in the left side bar. Any demographic traits not listed will need to be added to the body of the survey. If you have any questions or don't see the trait you need, chat with us or submit a ticket and we will be glad to help.
1. Gender
Survey Question: What is your gender? (single-select) In the US, UK, and Canada, Gender traits include Females, Males, and Non-binary. For all other countries, the default is Females and Males. If you would like to add an inclusive gender question to your survey for other countries, please contact our support team. |
2. Age
Survey Question: Please specify your age The specific age of a respondent will be shown in raw data exports, but filters are included for the following age ranges:
Note: The minimum age shown on the Target Market page is 18, but please contact support if you would like to reach this age range in your study. |
3. Household Income
Depending on the fielding country, the survey question will ask for either monthly or annual household income. Annual Survey Question: Please select your income range (single-select)
Monthly Survey Question: What is your monthly household income before taxes? (single select) Only the following countries will ask for monthly income:
Note: Responses will be localized according to fielding country. |
4. Education
Survey Question: Please select your education level. (single-select)
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5. Race/Ethnicity
US Survey Questions: Are you of Hispanic, Latino, or Spanish origin or descent? What race do you consider yourself to be? (multi-select)
Note: Responses will be localized according to fielding country. |
6. Employment Status
Survey Question: Your employment status: (single-select)
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7. Career
Survey Question: Your career: (single-select)
*only available in US surveys |
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8. Relationship Status
Survey Question: Please select your relationship status. (multi-select)
*Respondents will see a modified answer choice in countries where this is illegal. |
9. Parental Status
Survey Question: Are there children under 18 in your household? (single-select)
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10. Age & Gender of Children under 18 in Household
Survey Question: Please select the age and gender of your child(ren). (multi-select) |
11. Location
For respondents in the US we will include a States and Regions drop-down in the filters menu, but include Region, State, Country, County, City, Zip Code, CSA, and Metro Area in the raw data export, as available. |
Note: Some international countries may offer less than 10 traits. For each country the demographics listed on the Target Market page will be included with your raw data.
Virtual Question Presets
Depending on the availability of traits in your fielding country, there are up to 17 demographic trait presets available to parse data. A few of these (Age range, Race/Ethnicity, and Relationship status) have extra considerations as you set up your VQ. Learn more about Virtual Question Presets in the aytm Help Center! |